Interactive
EVOPLAY ENTERTAINMENT INSTANT GAMES
If you are looking to create an experience that replicates sports
betting, then instant games are the best option, because they are free from the mechanical constraints you might find in a slot – and can really give players the chance to feel the same thrill as they do with betting on sport. Of course, when it comes to
comparing with slots, one thing is consistent across both types of gaming, the excitement of the RNG-based wins that are awarded at random.
betting on sport. Of course, when it comes to comparing with slots, one thing is consistent across both types of gaming, the excitement of the RNG-based wins that are awarded at random. Te difference, however, is that for new players, Instant Games are far more understandable. Tis in my view, is the crucial differentiator.
In a regulatory landscape where the financial limitations on casino gaming are getting tighter by the day, visual designs are more important than ever, particularly when it comes to attracting players from other verticals – and this is what instant games can provide given their simplicity.
Where do you see the biggest popularity for instant games? Is it case of targeting the genre to certain markets?
In my view, a game’s mechanics, design and theme are far more important than the genre it sits in. Te online gaming community is home to such a wide variety of different titles that its unlikely players will only stick to one category – especially if your product is good enough to attract players from other disciplines to give it a try.
Despite being RNG-based, do you believe Instant Games offer an ‘easier to understand’ environment compared to slots, particularly for sports punters new to casino games?
Undoubtedly. Without the element of reels, which can be very confining for the flow of the game, designers have far more space and ability to better replicate the thrill of live action – as well as creating an environment in which migrating players can feel at home. If, for example, you are looking to create an experience that replicates sports betting, then instant games are the best option, because they are free from the mechanical constraints you might find in a slot – and can really give players the chance to feel the same thrill as they do with
Of course, at the same time, a game’s theme can be deployed to attract a specific target market. Classic titles, such as dice-based games, are better suited to an older audience in markets where table and land-based games have a strong heritage. Conversely, in my view, the new generation of player tends to go for more innovative titles, with the likes of High Striker and Penalty Shoot-out proving popular because they offer exciting twists on the classic modes of gameplay.
How do you think this year’s challenges will affect the way you develop instant games in 2021? Is it a case of shifting themes and mathematics to appeal to the prevailing environment?
Tis year’s lockdown period necessitated drastic
changes to the development of instant games – as did the shift in player behaviour. With land- based out of action for much of 2020, it was self-evident we were going to see more players entering this space, particularly in markets like LatAm, which inevitably leads to far greater competition between developers.
As a result, we’ve certainly looked to diversify the type of content we’re producing – this has allowed us to ensure we can also make sure our operator partners are able to attract land-based audiences looking for a replacement, but also ensure that they stick around once they discover how fun the experience is.
In my view, Instant Games have done a great job in filling that gap – as it recreates the same lightning-fast betting experience, as well as few barriers to entry in terms of skill and understanding (which can be a real barrier to slots for many sports punters).
Can you shed any light on your development portfolio for 2021 – what kind of Instant Games does Evoplay Entertainment have in store for players?
We’ve got a blockbuster launch calendar in the pipeline for early 2021, and it’s going to be all about taking what we’ve done best this year and making it even better. Te festive season saw us launch a number of really high-performing instant games, including Xmas KenoCat, which proved really popular with our players – and offered some wonderful holiday-themed fun. Tanks to our diverse approach to creativity, we’ve got something in store for everybody next year. We know what our players enjoy and have learned plenty this year about developing products that can offer a real cross-sell to land- based and sports bettors looking for a replacement.
While I don’t want to give too much away in terms of themes, we’ve got a wealth of new mechanics we’re looking forward to unveiling – so do make sure to watch this space for plenty of bumper announcements soon enough!
NEWSWIRE / INTERACTIVE / MARKET DATA P83
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