Reports MEXICO MARKET REPORT
Sports betting is also increasingly visible via sponsorship deals in
Mexico. Around, 13 of the 18 teams that make up the top flight of Mexican football are now
all foreign providers of digital services that operate within the country. However, it is unclear how the government would actually impose these taxes on gambling sites not licensed to operate their services locally, as the government has yet to legislate in regards to how exactly the offshore market should be regulated.
SPORTS BETTING AND HORSE RACING
Mexico has permitted sports betting since 2005 due to the amendment to Mexico’s 1947 gaming laws, which allowed SEGOB to grant gaming licences. Since then sports betting has spread quickly and sports betting shops are often part of much larger gaming establishments.
Today, the most popular sports betting product is football, national, foreign and international competitions, followed by NFL football and baseball, with NBA basketball and combat sports - especially boxing - in fourth and fifth place respectively.
P60 NEWSWIRE / INTERACTIVE / MARKET DATA sponsored by betting
companies. Most recently Mexican casino group Corporación Caliente
inked a deal with top flight football team Club
Deportivo Guadalajara.
However, in 2020 the NBA replaced baseball as the third most preferred option, due to the fact that the American basketball championship was completed in the NBA “bubble” - an isolation zone created by the NBA to protect its players from COVID-19.
Faced with the pandemic, the growth of football betting in Mexico during 2020 has been largely
driven by the resumption of the main European leagues and competitions as of June, but above all by the start, at the end of July, of top-flight Mexican football.
Sports betting is also increasingly visible via sponsorship deals in Mexico. Around, 13 of the 18 teams that make up the top flight of Mexican football are now sponsored by betting companies. Most recently, Mexican casino group Corporación Caliente inked a deal with major football team, Club Deportivo Guadalajara. As well as operating one of the most popular online gambling sites in Mexico, Caliente also offers sports betting in all of its many casinos nationwide.
LOTTERIES
In July 2019, López Obrador confirmed that two of Mexico’s lotteries would merge creating one of the largest lotteries in the region. In October 2019, Te Plenary of the Chamber of Deputies approved the repeal of Mexico's Lottery Laws to
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