Insight TITO PAYMENT SOLUTIONS Global Payments Gaming Solutions
Josh Swissman, Founding Partner, Te Strategy Organisation
The funding part of VIP mobility is a big differentiator for Global Payments Gaming Solutions as it is built on their decades old, hardened, proven and widely utilised cheque cashing products.
The company is literally 100 times bigger than its competitors in terms of market capitalisation and that’s hugely important regarding integrity, surety, and respect in the broader payment’s community. Global Payments has an ability to affect change others cannot.
As a principle member of Visa and Mastercard, we receive regular
Consider this in the context of companies who want to transition access to your financial account to a loyalty card. Tis protection then becomes a simple magstripe card that can be duplicated anywhere. With that, I have the ability to access your financial accounts or insert the mag stripe card into a slot machine with no encryption.
There are a number of competitors within the cashless payments space. How do you stay ahead of everybody else?
Our CTO is on the board of the PCI Security Standards Council. We have team members involved in NACHA, MIST and other compliance organisations around the world. As a principle member of Visa and Mastercard, we receive regular briefings and updates on new attack vectors and trends in the payment’s world. Tis information is shared within our IT organisation, product development and innovation teams so they can anticipate upcoming market challenges. All of Global Payments’ divisions are organised around vertically specific technologies. In the gaming world, we only deal with regulated gaming entities. We understand the rules and the regulations needed for gaming
briefings and updates on new attack vectors and trends in the payment’s world. This information is shared within our IT organisation, product development and innovation teams so they can anticipate upcoming market challenges. All of Global Payments’ divisions are organised
around specific technologies. In the gaming world, we only deal with
regulated entities. We understand the rules and the regulations needed for gaming and payments through these rich data sources.
and payments through these rich data sources.
Is Global Payments Gaming Solutions focused across the cage, on the floor, and online or are they all grouped together?
We focus on all areas of gaming. Our team of product managers and innovation teams are each associated with a specific area of the casino and utilise their expertise to specialise on that specific space.
From an operator’s standpoint, the fact Global Payments work within the existing procedures and protocols makes it a whole lot easier to implement because they go through the bill validator as opposed to leveraging gaming wallet technology. It is easy to implement and manage. Everything else could be awesome but if this thing is difficult to implement and complicates the processes for people that have to do audits every day, the product is dead on arrival.
VIP Mobility is a seamless integration into these existing procedures, no matter what they are, because of how they integrate into the bill validator. Global Payments has leapfrogged all of their competition in this regard and the app’s easy to use UX and user interface further bolsters its performance.
The way Global Payments uses the product to facilitate customers and users goes a lot deeper than what I've ever seen. They have put together a robust communication strategy to increase adoption and ongoing utilisation. Everything from direct mail, email and social campaigns, to the facilitation and development of ambassadors on properties, gamification and other principles has increased adoption and retention.
This is not just something that gets rolled out easily and has a great set of testimonials from early adopters. There is ongoing success and volume being driven through the VIP Mobility app. Focusing on user psychology to stimulate ongoing transactions and utilisation is truly unique.
NEWSWIRE / INTERACTIVE / MARKET DATA P29
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