Insight
VIRTUAL SPORTS Inspired Entertainment
Brooks Pierce, Chief Operating Officer and President, Inspired
Brooks H. Pierce has been in the gaming industry for more than 25 years and is currently the President and COO of Inspired Entertainment. Before joining Inspired, Mr. Pierce was the Managing Director of the Americas at Aristocrat Technologies; Chief Revenue Officer for the gaming division of Scientific Games; President and Chief Business Development Officer for Sportech PLC, a UK-based gaming equipment and systems supplier; and held various roles within Scientific Games Corporation, including Senior Vice President of Marketing and President of Scientific Games Racing.
Inspired Entertainment: building on the huge success of virtuals
Brooks Pierce, Chief Operating Officer and President at Inspired, tells G3 how the company is going to expand its virtual sports portfolio and his expectations for US market growth.
Inspired's online and mobile games have gone from strength to strength in 2020. What has been key to your online and mobile success?
We’ve used our years of gaming, market research and analytical data to expand our roadmap of games and deliver compelling experiences that increased our market share.
In mid-2019 Inspired created a 2020 Interactive product roadmap with plans to release at least twice as many games per month as in the previous year, and to leverage and license our most popular retail and interactive brands and the best mechanics and innovations.
Te speedy integration after our acquisition of the Novomatic Gaming Technology Group (NTG) in October 2019 allowed us to strengthen our offerings further by converting some of NTG’s most popular themes and titles for online gaming, including Reel King and Cops n Robbers.
P24 NEWSWIRE / INTERACTIVE / MARKET DATA
We started with two proven brands, Reel Kings and Centurion, that
already had a following and added a strong mechanic, Megaways. The key was that players were already passionate about the Reel Kings and Centurion brands, so the team added the game mechanic
Megaways to provide another amazing experience.
Reel King Megaways and Centurion Megaways have been breakout hits. How do you make games stand out from the crowd and what has driven the success of these two titles?
We started with two proven brands, Reel Kings and Centurion, that already had a following and added a strong mechanic, Megaways. Te key
was that players were already familiar with and even passionate about the Reel Kings and Centurion brands, so the team added the game mechanic Megaways to provide another amazing experience.
We also launched these two blockbuster games with a robust marketing campaign that used social media to engage customers in a contest that pitted the main characters of each game against each other in an epic showdown. Trough Twitter and LinkedIn campaigns, Inspired asked existing and potential customers to vote on the winner of a Summer Showdown: Centurion, with more than 2.5 billion lifetime plays, or Reel King, with more than three billion lifetime plays. Customers rallied to vote in this ultimate battle. Te poll was close, but the Summer Showdown champion was the beloved soldier – Centurion!
What is the typical demographic for Virtual Sports and how do you tap into the player's
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