Reports MEXICO MARKET REPORT


In March 2019 Betcris announced that it would become the official betting site for the


Caliente Grupo Caliente is Mexico's largest sports betting company. Te company is owned by Mexican businessman Jorge Hank Rhon. Caliente has 41 establishments in Mexico. As well as operating one of the most popular online gambling sites in Mexico, Caliente also offers sports betting in all of its many casinos nationwide. However, in March, Grupo Caliente announced that it had decided to temporarily suspend the activity of 40 establishments located in Sonora, Nuevo León, Mexico City, Sinaloa, the State of Mexico and Baja California during the pandemic.


P62 NEWSWIRE / INTERACTIVE / MARKET DATA


National Football Team of Mexico as well as for the Mexican Football


Federation (FMF). Under the terms of the new


agreement Betcris will be the official sponsor of the national team for the next four years.


Caliente’s online arm, Caliente Interactive, provides around 45 per cent of its revenue according the company’s owners. Caliente is one of Mexican football’s most visible sponsors.


TV Azteca In June 2019, bet365 launched its– bet365.mx – in partnership with the gambling subsidiary of Mexican national broadcaster, TV Azteca. In October 2018, SEGOB granted TV Azteca a 25- year licence that grants the company permission to operate a land-based casino as well as offer online gambling. In 2018, the company


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