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Interactive


SPORTS BETTING & CASINOS NSOFT


NSoft: Should Casino operators offer Sportsbooks?


Information literacy and trust have created a new ecosystem in which sports betting and casino games now complement each other in the same space. NSoft’s Ivan Rozic explains how simple integration can create a low-risk proven profit generator for operators


Ivan Rozic, SVP of Global Sales and Business Development, NSoft


Traditional betting operators have adapted to the new market conditions. They learned that the players are seeking a one-stop-shop, a single place for their online gambling entertainment. Information literacy and trust have created a new ecosystem where sports betting and casino games complement each other.


P72 NEWSWIRE / INTERACTIVE / MARKET DATA


Tere is nothing new in casino content being present on an online sports betting operators’ website. Not even if the operator’s business is heavily sportsbook oriented. Versatility of the game offer, especially for the online channel, has become an industry standard.


As for casino-only online operators, however, there is no reciprocity at that level. Online casinos are still offering almost exclusively - well, casino content.


During the Covid-19 lockdown, all industries reshaped to some extent . In the betting sector, a lack of sports events was substituted with esports, casino content and virtual games. As a result, online betting operators have enriched their offer with exciting new content.


Tis shift started even before the first Covid-19 lockdown. Te numbers leaning toward the conclusion that sportsbook and casino are meant to be together. Te fine line between casino and betting operators is becoming invisible. When we speak about online betting operators in Central Europe, in the past several years, sportsbooks held over 60 per cent of


business. In 2020, the numbers are entirely different, with 70 per cent of total turnover and GGR being made in the casino segment of business.


Te Balkan region has a similar trend. Sportsbook held primacy over casino with 80 per cent of business three years ago. Te current situation is that 60 per cent of the total turnover goes to sportsbook. In the Baltics, casino content covers 80 per cent of the total turnover.


Traditional betting operators have adapted to the new market conditions. Tey learned that the players are seeking a one-stop-shop, a single place for their online gambling entertainment. Information literacy and trust have created a new ecosystem where sports betting and casino games complement each other.


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