Beware the folly of hiring marketing “creatives” who simply don’t understand the industry – just take the glut of 20-something marketeers whose “all you need is LADbible likes” tactics are as misguided as they are


uninspired. Challenger brands need more oomph, even if that means daring to be a disruptor by being a bit subversive (cue 1XBet).


NEWSWIRE / INTERACTIVE / MARKET DATA P79


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