Insight
TITO PAYMENT SOLUTIONS Global Payments Gaming Solutions
Christopher Justice, President of Global Payments Gaming Solutions, and Member of the Board of Directors at Te American Gaming Association
Consumer research continually shows that the increasing amount of time individuals are spending on their phones is resulting in an increased desire for speed, convenience, efficiency, and on demand data. These factors were utmost in our thoughts when we began considering how we modernise payments in the gaming space in the most efficient way.
Navigating retail gaming’s global payments labyrinth
VIP Mobility provides additional layers of consumer protection while fitting within existing gaming regulations. Player tracking is automated, providing for improved identity and age verification. AML controls are tighter, creating numerous additional checks and balances to mitigate the potential for fraudulent behaviour. And, responsible gaming measures are enhanced, including configurable spending limits, “pre-set cooling” off periods, self- exclusion and more.
Christopher Justice, President of Global Payments Gaming Solutions, and Member of the Board of Directors at Te American Gaming Association, speaks to G3 about the complex field of payments and gaming regulations. Te payments veteran offers a compelling cashless gaming alternative for organisations who leverage the wagering account and explains why he feels that using a TITO system is a better way to go.
Chris begins by explaining what VIP Mobility is, and why it offers casino operators an opportunity to reduce costs while improving the player experience.
VIP Mobility enables guests to create digital TITO tickets on their mobile device by scanning an existing TITO ticket or using their VIP Preferred e-check account to fund their cashless gaming activity. Guests then pair their mobile device to any slot or table game by scanning a QR code and instantly transfer funds from their mobile device to the game. Tey can reload from their phone and retrieve funds once they are finished playing. Te entire experience is seamless from funding through cash-out.
VIP Mobility provides additional layers of consumer protection while fitting within existing gaming regulations. Player tracking is automated, providing for improved identity and age verification. AML controls are tighter, creating numerous additional checks and balances to mitigate the potential for fraudulent behaviour. And, responsible gaming measures are enhanced, including configurable spending limits, “pre-set cooling” off periods, self- exclusion and more.
P26 NEWSWIRE / INTERACTIVE / MARKET DATA What was the inspiration behind the product?
Consumer research continually shows that the increasing amount of time individuals are spending on their phones is resulting in an increased desire for speed, convenience, efficiency, and on demand data. Tese factors were utmost in our thoughts when we began considering how we modernise payments in the gaming space in the most efficient way.
When we began exploring the topic, we were presented with a lot of obstacles, including, but not limited, to gaming and payment rules and regulations, and IT infrastructure. However, despite the complexity involved, one thing holds true. We are dealing with the same consumer that is using their phone every day. What separates good applications from bad is ease of use and intuitive workflows to deliver the results consumers expect.
Te solution differentiates from others in the market as it fits within the existing rules and regulations for gaming and payments, as well as being an easy to use, intuitive application one would expect from any other app downloaded onto your phone. More than 60 per
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