With its 650 million


growing market that presents many opportunities for us. Future customers want a customised service for their needs, from an experienced IT company.


While UK iGaming Companies are dealing with Brexit, and US-based companies are going through state-by-state regulations, Latin America seems to be a much more approachable land of opportunities for iGaming business owners, and Continent 8 wants to be there to provide its knowledge and the best IT infrastructure.


With its 650 million inhabitants, and its unrivalled passion for sports, increasing mobile phone ownership, developing mobile-internet connectivity, combined with an ongoing movement for a more flexible online gambling regulatory framework are all proving that the Latin American iGaming market is definitely growing at a speedy rate.


What specific challenges do you expect the Latin American market to pose compared to those faced in the Americas, Europe and Asia?


inhabitants, and its unrivalled passion for sports, increasing mobile phone ownership, developing mobile-internet


connectivity, combined with an ongoing movement for a more flexible online gambling


regulatory framework are all proving that the Latin American iGaming market is definitely growing at a speedy rate.


Latin America is comprised of 20 countries and 13 dependencies, and it gets even more complicated when you include anglophone and Dutch-speaking countries. Each country has its own preferred languages, unique gambling and betting culture, and specific sets of laws for the gambling industry. Countries which are considered to be the most active countries for


gambling in Latin America are Argentina, Mexico, Brazil, and Colombia.


For those looking to target customers in this region, it is important to make strategic decisions through elaborate research and an understanding of the diversity of the countries. Tat is why, before stepping into the Latin American market, it is crucial that you analyse key information such as the market sizes, rules and regulations, gambling interests, popular sports, technological advancement, and language variations.


Why begin in Colombia?


Colombia is considered the forerunner of the Latin American iGaming market. It is also the first Latin American country to approve a regulated online gambling market in late 2016, and it’s still the only fully regulated online gambling market in Latin America.


Continent 8 will be able to deliver services to several countries from Colombia due to its strategic location in the region.


NEWSWIRE / INTERACTIVE / MARKET DATA P67


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