Interactive
EVOPLAY ENTERTAINMENT INSTANT GAMES
Instant Games: a lightning-fast betting experience
Tetiana Shumakova, Product Owner at Evoplay Entertainment, believes the speed and simplicity of instant games is ideal for welcoming new online players.
What is the appeal of Instant Games compared to other products in Evoplay Entertainment's portfolio, such as table games and video slots?
When it comes to the advantages of an instant game, the clue really is in the name: it gives players the chance to enjoy instant entertainment, rapid game rounds and a quick- fire result. Since instant games allow users to choose from a range of offers, players feel more engaged with the experience and the consequences for retention (even when it comes to newcomers) are predictably strong.
Instant games can also combine multiple
Experimenting with thematic and visual effects, as well as gameplay features and mechanics, makes our product development pipeline a fascinating process. Brainstorming ideas with my talented colleagues is a great pleasure – it’s always a rigorous exercise for the development teams at Evoplay Entertainment, but the results speak for themselves
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In my view, instant games are the blankest canvas on which a designer can project their vision. One of the reasons that I enjoy my work so much is that we’re given maximal creative licence here at Evoplay Entertainment, which really shines through with the high level of originality in our games.
Experimenting with thematic and visual effects, as well as gameplay features and mechanics, makes our product development pipeline a fascinating process. Brainstorming ideas with my talented colleagues is a great pleasure – it’s always a rigorous exercise for the development teams at Evoplay, but the results speak for themselves, with a collection of titles that really allow us to punch above our weight.
Could you tell us more about your latest title, Pachin-girl, and its Japanese slot machine inspiration?
Pachin-girl is our newest instant game title. Te main source of inspiration was her hugely popular land-based cousin, the Pachinko slot machines found in Japan. Te bright lights and
buzzing atmosphere of the parlours in which such machines are played also gave us food for thought when creating the game.
We endeavoured to capture the most exciting elements of Japanese life, while maintaining the beautifully simple ‘thrill of the spin’ that draws players to RNG gaming in the first place. Working on the project was an exciting experience, but not without its challenges. Te feedback from fans has been excellent, which always makes it worthwhile in the end, and enables us to hone our future products even better.
At the game's launch, Ivan Kravchuk, CEO at Evoplay Entertainment, said: "With Flashing lights, swirling sounds and hundreds of tiny metal balls, Pachinko, or Japanese pinball, is a must-try for any tourist looking for the ‘Japan experience'." How does Pachin-girl epitomise the 'Japan experience'?
For fans of Japanese culture, Pachin-girl is a must.
different mechanics within a single title, which is the greatest advantage they have over slot and table games. Differences in design and gameplay are also important. Players enjoying a video slot can expect to see spinning reels and symbols, while instant games offer a practically unlimited number of ways to showcase their theme. Tat allows developers to take commonly used themes to the next level – and really produce something exciting that can keep players coming back.
How does the design process of Instant Games differ from other verticals?
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