Interactive
SKILL GAMING - CASINO ESPORTS HOLD GAMING
by going after another round so that we can continue to drive improvements at new games, content and partners.
What is casino esports?
Casino esports is really our genre. I think when people think of esports they think of Fortnite and PlayerUnknown's Battlegrounds - these first-person shooters or fantasy-based games. Casino esports is where you’re playing casino content, competitively, against another player or players, so we have PvP and PvE (player against everybody).
How can skill-based wagering expand its audience and operator base?
Skill-based games are not being marketed well and there aren’t a lot of products out there. For example, GameCo has released a couple of games into the land-based market that have done so-so with limited visibility. On premise in a physical casino, what’s currently happening is that skill-based games are placed right amongst slots and other floor games. It’s the wrong location because that is not where their demographic plays.
Gamblit Gaming has seen this (they have some fantastic IP - I absolutely love that Pacman game!), but it kills me to go to a casino and see somebody walking by, kicking the tires a little bit, and taking a look and not picking it up. You need to get a bunch of people together to play these games and make them fun. I feel that when these products are put on the casino floor amongst all the other standard fare they get lost.
Te free-to-play model for a lot of these products has to be a hard requirement where you can get the game into people's hands, they can get excited and then pave the way to get involved if they are in a state that allows for iGaming or in a local casino that has it. I feel like the lack of a free-to-play product is a lost opportunity. Every time these games go on a casino floor and are removed it just says these types of competitive games don’t work. It took us a little bit to get the necessary tools we needed to be able to prove our model, but we vehemently disagree with that assertion.
We know that people on their mobile devices really want to play these games. Our rounds last three minutes. We have players that play on average two rounds a session and play two-and- a-half sessions a day. It’s on their time - they come in, play, leave and get notified of their win. Tey come back, they collect some free coins, they play. Te level of engagement is incredibly high. We just need to stop telling people that if you want to do it you have to go to a casino, especially in the era of Covid-19. Even in normal times it wasn’t working, now it’s really not working.
P70 NEWSWIRE / INTERACTIVE / MARKET DATA
What are some key differentiators between free-to-play social games and Hold Gaming?
Marketing costs for social casino are crazy high, targeting those two-four per cent of players that transact. We can open up our targeting to a much broader group of people, which brings all of our costs down. A swathe of social casino players has a ‘never spend’ mentality of ‘I'm not giving you a dollar.’ Players question why they should give money to not get anything in return? We are the answer to that. Because players have skin in the game, there is a cash prize for their game play, not just more virtual currency.
Players can go ahead and put in their $5 and have that last a day, week or month whilst taking part in month-long or daily leagues to achieve additional cash and virtual currency. We are a much better path to lower costs of
The free to play model has to be a hard requirement where you can get the game into people's hands, they can get excited and then pave the way to get involved if they are in a state that allows for iGaming. I feel like the lack of a free to play
product is a lost opportunity. Every time these games go on a casino floor and are removed it just says these types of
competitive games don't work. It took us a little bit to get the necessary tools we needed to be able to prove our model, but we vehemently disagree with that assertion.
acquisition, achieving higher revenues from our customers, and our rate of purchasers is much higher than any social casino product ‘'ve ever worked on. Ultimately, we are a better answer.
What are Hold Gaming’s plans and expectations for 2021?
I always like to joke that we are a heavily underfunded start-up. I’ve put in a sizeable amount of my own funds and we did a very small raise prior to Covid-19 taking hold. Te pandemic made it difficult to be able to raise more funds as the markets were tanking, people were withdrawing and not investing - certainly not in skill-based games, let alone casino skill- based games.
We had a few negatives working against us that unfortunately did not equate to a positive. However, we are able to show traction through our numbers as they relate to what our trajectory should be, we’re confident that we’ll be able to secure the raise that we were looking for this past year. Tis will allow us to create more features and are anticipating the release of three new games for 2021.
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