NOVOMATIC partners Rank Ent. Opening EMEA
Te local NOVOMATIC subsidiary partnered with Rank Entertainment Holdings Group on the gaming offer for another successful casino opening
Casino Marina Blantyre’s opening celebration presented a gaming floor with NOVOMATIC gaming highlights featuring prominently
MALAWI CASINO OPERATIONS
ITALY – Italian iGaming provider BLOX has partnered with Evolution to secure a range of live dealer games, including various versions of Live Blackjack, Live Roulette, Live Baccarat, Live Poker, and game shows including Dream Catcher and Crazy Time, for launch on BLOX’s platform.
Chief Commercial Officer at BLOX, Karl Grech, said: “With the COVID-19 crisis keeping land-based casinos closed in Italy, now is the time for online operators to upgrade their Live Casino experience and capture more market share. When experienced players think of Live Casino, they think of Evolution. In terms of production quality, glamour, variety, and a constant flow of entertaining new games, no one else comes close, so we’re absolutely thrilled to be able to offer our operator partners the chance to provide the very best to their players.”
UK – GVC marked its first day of trading under its new brand name, Entain, with a range of measures to deliver on the vision and direction recently outlined by its CEO, Shay Segev. The new measures extend across all of the countries in which it operates with brands including bwin, PartyPoker, Ladbrokes, Coral, FoxyBingo and BetMGM.
Last month Entain announced a new strategy to deliver significant growth, driven by expansion in the US, growth across its core business, entry into new markets and to new audiences. Entain, which has a very strong track record of 19 consecutive quarters of double-digit growth in its online business, also committed to lead responsible gaming with a new Sustainability Charter. Under this charter, the business pledged to focus only on regulated markets and use its proprietary technology to raise levels of player protection.
As part of these plans to deliver growth and sustainability, Entain confirmed strong momentum and market share gains in the US for BetMGM, its joint venture with MGM Resorts. Between October and January BetMGM is adding five new states, doubling its reach in three months to around 75 million across 12 states. Entain also disclosed that BetMGM's most recent launch in Tennessee has been its most successful go-live yet with revenues already ahead of those in more established states. Powered by Entain technology, BetMGM expects to be in over 20 states by the end of 2021.
"We are firmly on track to take further leadership in the U.S. market, as well as in many other newly regulated markets that are now opening around the world." said Mr. Segev. "At the heart of our growth strategy is a determination to bring the best player experiences and protections to our industry as technology moves sport and interactive entertainment into a new era.”
P14 NEWSWIRE / INTERACTIVE / MARKET DATA
On October 22, the opening of Casino Marina Blantyre took place with government officials and socialites in full attendance. Te scene was set with decorative dice and casino chips, signature golden peacocks, a lobby cladded with scenic flower arrangements and draped with branded banners as Rank Entertainment Holdings Group welcomed guests to another grand casino opening.
Casino Marina Blantyre, situated at the five-star Sogecoa Golden Peacock Hotel, is the Group’s second casino in Malawi and the latest addition to the Casino Marina footprint in the six major cities of East Africa; Maputo, Beira, Lusaka, Harare, Lilongwe and now Blantyre.
NOVOMATIC Africa partnered with the Rank Holdings Group for the Casino Marina installation. Classic NOVOSTAR II 2.24 cabinets with dual 23.8ins. LED HD screens and game- synchronised LED illumination were installed on the main floor of Casino Marina Blantyre with an addition bank of the NOVOMATIC bestsellers adding to the player offer in the casino’s Salon Privée.
A NOVOMATIC multi-game selection, comprising the Premium-V+ Gaminator 1sT, 5sT,
Relax Gaming pens content distribution deal with Greentube
Estonia
Relax Gaming has entered a strategic partnership with Greentube for the provision of gaming content across European markets.
Te agreement has initially seen a selection of Relax’s proprietary and third-party games rolled out with Estonian online-casino brand Fenixbet, the recently launched online initiative of established land- based operator Novolotto.
Fenixbet’s online solution is run by Greentube, which provides the technology for the RMG platform and has led the integration of Relax’s content. Fenixbet’s players can now access the supplier’s proprietary games.
7sT and Te Legend Gaminator 2T guarantees that guests of the Casino Marina Blantyre are offered the most popular NOVOMATIC games, such as Plenty of Fruit 20 hot, Book of Ra deluxe, Sizzling Hot deluxe, Lucky Lady’s Charm deluxe, and more.
Terrence Mushwana, Sales and Technical Executive NOVOMATIC Africa, said: “Te NOVOMATIC Gaminator cabinet is a favourite in the Sub-Sahara African market. Te next- generation NOVOSTAR II cabinet returns with a plethora of classic games, based on the enhanced Coolfire II-s Platform. Guests of the Casino Marina Blantyre will love the great offer that comprises all the top titles – some even with an added 6th reel and ExtraBet game features.”
Tom Alcorn, General Manager Casino Marina Lilongwe and Casino Marina Blantyre, added: “We are excited to have NOVOMATIC Africa as a partner and service provider. We are confident that this latest installation in the NOVOSTAR II cabinet will thrill our customers – who are very familiar with the NOVOMATIC classic games – with a now exquisitely repackaged offer in refined high definition graphics and an invigorating cabinet design.”
Quality content from Relax’s Silver Bullet studio partners have also been integrated, providing a choice of slots from brands such as Kalamba Games, Fantasma Games and 4TePlayer. In the coming months, the partnership with Greentube is expected to be extended to additional markets, including Germany once the online market opens from in July 2021.
Marcantonio Bottaro, Director of Brand Operations RMG at Greentube, added: “Our cooperation will enable both our companies to expand our reach across several regulated markets and fulfil our mission to offer the best possible player experience. Te diversity and quality of the games provided through Relax’s aggregation platform will significantly boost Fenixbet’s offering and we are confident they will be a hit with its growing customer base.”
Europe
EUROMAT, which represents the European land-based amusements and gaming industry at EU-level and consults on legislative changes impacting the sector, has welcomed Gauselmann UK to its rank of corporate members.
Gauselmann has five leading UK-facing brands comprising: Merkur Slots and Merkur Cashino AGCs, Beacon Bingo, Blueprint Operations and Regal Gaming and Leisure.
Welcoming Gauselmann UK, EUROMAT President, Jason Frost commented: “Alongside our 18 national member associations which are drawn from 12 European countries, EUROMAT also has key corporate members which provide a valuable ‘hands-on’ perspective of the challenges facing the supply chain as well as those impacting consumer-facing brands.”
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