In research conducted by the Business Analytics team at NSoft, sports betting is an overwhelmingly male-
Exclusivity of the offer in betting and gambling is a drawback. Versatility can ease the transition during a period of turmoil, such as we have experienced during the pandemic. Te good news is that traditional casino operators are more interested than ever in sportsbook integration into their online business.
DATA-BACKED DECISION In research conducted by the Business
Analytics team at NSoft, sports betting is an overwhelmingly male-dominated passtime. Over 75 per cent of online players are men, with the majority of players fitting into the age group 25 to 34 years of age. Te most popular betting product is In-Play Sports betting and the most popular sport is football.
Looking deeper into the numbers, players engaged in online betting like to combine sports betting with draw-based games. Products such
dominated passtime. Over 75 per cent of online players are men, with the majority of players fitting into the age
group 25 to 34 years of age. The most popular betting product is In-Play Sports
betting and the most popular sport is football.
as In-Play betting and draw-based games like Lucky Six have the lowest churn and highest retention rates. In other words, punters who are engaged in sports betting love to play fast casino games as well.
So where is the opportunity for online casino operators? Te data shows that betting operators who introduced casino games into their offer have significantly improved retention rates. In general, betting operators who offe more versatile content, enjoy increased player loyalty.
Once again - players like to have everything in one place. Combining a vast world of online casino content with sports betting will result in a more loyal player base.
SPORTS EVENTS ARE IRREPLACEABLE Nothing can be compared with watching your
favourite football team in a derby match. Te thrill of the game, excitement during every successful long pass and frustration over questionable referee decisions - it’s a paradigm of life itself. We love it and who wouldn’t miss this thrill?
NEWSWIRE / INTERACTIVE / MARKET DATA P73
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