Insight
TITO PAYMENT SOLUTIONS Global Payments Gaming Solutions
University of Nevada Las Vegas
What is the rationale behind the research collaboration with the University of Nevada Las Vegas? What are your expectations?
There are many misconceptions behind cashless and responsible gaming policies that tend to stem more from fear, or ignorance of the topic, rather than fact. In working with the University of Nevada Las Vegas Research Collaborative, we are able to help the industry understand the challenges associated with problem gaming and how we can work to solve these challenges utilising fact-based research.
The difficulties we have faced working on payments modernisation strategies with the AGA and responsible gaming policies are based more on fear-based concerns than fact. There are those in the industry who tend to paint everyone within it with a broad brush that may not specifically take into account the needs of the individual who needs help. There are some who will go to great lengths to engage in destructive behaviour. For others, adding a couple of additional ‘speed bumps’ or alerts to a process will see them play more responsibly.
The collaboration is about truly understanding what's happening with the public and utilising fact-based research to systematically address issues to help those who are struggling. We should be able to offer the tools to better control your own destiny.
We want to help the industry proactively address problem gaming, while enable those who do game responsible the ability to do with without added barriers. With better problem gaming education, the industry can address this challenge and enable guests to continue gaming responsibly.
P30 NEWSWIRE / INTERACTIVE / MARKET DATA
E-commerce is a very important topic at the moment. Our teams are looking into how to deploy this technology in the areas of interactive and mobile sports betting, not only within the context of gaming, but e-commerce as a whole. Furthermore, we are working to proactively identify the methods of fraudulent activities being perpetrated across the world, and how they are being carried out. With this knowledge, we are able to enhance the processes and systems we operate to mitigate the risk within our industry.
Has there been an upsurge in cashless solutions adopted by operators post-Covid?
Te need for social distancing has increased operator interest in cashless gaming options.
We have had virtual presentations through our
client experience centre with every major operator in the country. Most of them are in their third or fourth iteration and are looking at further implementation. Primarily, it boils down to operators having to provide a comfort level to consumers to ensure a safe and healthy environment, whether its temperature checks, mask policies, sanitation processes or plexiglass.
Te guest wants the ability to sit and use their mobile device and at a slot machine. Guests should be able to move money into the casino to fund the game, play to their heart’s content, and put the money back into their financial account at the end of your gaming experience without ever having to get up. It is the perfect complement for a Covid-19 strategy which offers players maximum comfort.
What is the company's primary focus in 2021?
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