Zitro Unveils a New Era FANTASY launched at G2E Las Vegas
Following its most ambitious G2E showcase to date, Zitro marked a defining moment in its evolution with the launch of FANTASY, a premium product line signalling the company’s ascent into the top tier of global gaming suppliers. CEO Sebastián Salat speaks to G3 about redefining player experiences, bridging land- based and digital content, and cementing Zitro’s position as a major international force ahead of ICE 2026.
Sebastián, G2E Las Vegas 2025 was a defining moment for Zitro with the unveiling of FANTASY and the doubling of the booth size from last year. How would you describe the company’s objectives going into this year’s show, and did it meet your expectations?
Te reaction from the industry, from operators and analysts alike, was genuinely remarkable. Tis larger booth wasn't just about size; it was about sending a clear message: Zitro intends to be a key player in this industry. Te launch of FANTASY, the investment we made in cabinet design, games, signage, and presentation, everything had one goal: to demonstrate our firm commitment to being a major force in both the U.S. and global gaming markets. We wanted to convey that we’re here to compete at the highest level in any gaming jurisdiction. Te response has been unanimous. Our customers praised not just the quality of what we presented, but how we showcased it. So yes, G2E Las Vegas indeed exceeded our expectations.
How does FANTASY change the conversation you have with casino operators about floor performance, premium positioning, and player dwell time?
We've done enormous work at Zitro to compete in the core product segment. We launched GLARE, then CONCEPT, and expanded our range because, as our market share grew, we needed more diversity to meet that demand. However, with FANTASY, we're now moving beyond core products and into the premium segment. What's different here is that we didn't just invest in the cabinet and signage. We created
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spectacular content that truly sets FANTASY apart from anything else out there. Te animations and graphics are second to none. We paid special attention to the multimedia experience, everything that surrounds the gameplay, to connect with new generations of players. It's this richness of content and entertainment value that wrap around the game itself, which justifies why FANTASY is a premium product, beyond the impressive cabinet, it's the complete experience it offers.
Te exclusive FANTASY titles, such as Gold Space, Brave Dragon, Lion Falls, Fantasy Mine, and Rock N’ Raccoons, appear to be designed to amplify the emotional experience. How closely do Zitro’s hardware and game design teams collaborate?
A product like FANTASY requires a great collaboration between hardware engineers, game designers, artists, graphic designers, everyone working together from the start. To achieve this level of production quality all our teams must work side by side. We have a significant and talented headcount at our technology campuses in both Barcelona and Bangalore, and our quality reflects the significant investment made by Zitro over the last years.
How do you ensure that this sensory and cinematic approach still translates into the strong performance metrics operators expect from Zitro products?
Te world isn't culturally uniform, it's incredibly diverse. Consumer tastes vary not just by nationality, but by demographic profiles and age
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