exceptionally well in Germany and the UK can often serve as a model for our international operations – and, conversely, the insights and innovations we gain abroad can be applied to strength-en our home markets.
You introduced Günter Blümel and Marcel Heutmekers as key new hires. What specific qualities make them the right leaders to drive product and sales for Merkur Games International?
Both Günter Blümel and Marcel Heutmekers bring extensive industry and management experience, along with exceptional professional expertise. Tey know the markets, understand our customers, and have well-established networks within the gaming industry. Tis enables them to take immediate action in shaping and advancing their respective areas of responsibility.
Beyond their experience, both bring a contagious passion for gaming and an energy that inspires those around them. Tey are fully committed to contributing to the transformation currently under-way across the Group and share a deep belief in Merkur’s potential. Teir motivation and enthusiasm to move the company forward make them invaluable members of the Merkur family.
Gaming Arts brings a distinctly North American flavour and strong product heritage. What opportunities does this acquisition open for Merkur’s global product pipeline?
Te acquisition of Gaming Arts represents a significant opportunity for the Merkur Group and our global product strategy. As a US gaming technology provider, Gaming Arts develops products that are closely aligned with the preferences and requirements of the American market - an approach that perfectly complements our philosophy of creating games tailored to regional needs and player expectations.
Trough Gaming Arts, we now have direct access to more than 155 US gaming jurisdictions, along with a well-established national network and a broad customer base. Tis not only strengthens our position in the United States but also opens the door to new collaborations and shared innovation.
Moreover, Gaming Arts’ products and technologies are not limited to the US market alone – they hold exciting potential for other international markets as well. Integrating their expertise into our global product pipeline will allow us to diversify our portfolio and bring fresh creative impulses to Merkur Games worldwide.
How are the Gaming Arts design teams being integrated into Merkur’s broader creative structure, and what have you learned
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from their approach to innovation and content localisation?
As part of the acquisition, the Gaming Arts portfolio is being expanded to include Merkur cabinets, creating exciting new combinations of hardware and content. Recently, our Mod Ex cabinet paired with Gaming Arts game content was launched in the US., showcasing the potential of this integration.
Te Gaming Arts teams are incredibly fast and agile, with a primary focus on the US market. At the same time, there is close collaboration and exchange with Merkur’s existing game design studios, al-lowing both sides to learn from each other and adopt best practices in creativity, innovation, and content localisation.
Already, Gaming Arts has developed several new Blueprint games, with more planned for the future. Beyond game development itself, there are also synergies with other areas of the company that we plan to explore, ensuring that the integration strengthens not only our creative output but also our global operations.
Merkur’s collaboration with Spintec continues to evolve. How does this partnership enhance Merkur’s position in the electronic table games segment?
Our partnership with Spintec is a great example of collaboration built on complementary strengths. By combining Spintec’s outstanding electronic table game technology with Merkur’s established sales infrastructure, international network, and strong customer relationships, we are able to bring high-quality ETG solutions to a much broader audience.
Tis collaboration not only expands our global footprint but also perfectly complements Merkur’s product portfolio, enabling us to offer operators a truly comprehensive range of gaming experiences. Ultimately, it is a partnership that strengthens our market presence and reinforces Merkur’s reputation as a trusted, full-service gaming supplier.
Are you exploring similar technology or product-specific alliances to accelerate development in other verticals?
With Gaming Arts and Spintec as partners, we are already very well positioned. Our current focus is on fully integrating these partnerships into the Group and leveraging the synergies they create. Despite this, we are always exploring strategically meaningful opportunities for Merkur. Growth remains a priority, and we remain open to forming additional partnerships – particularly in areas like the online segment.
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