GENERAL INFORMATION
Italy, a Southern European country with a rich cultural heritage and a long Mediterranean coastline, is home to Rome – the capital of both Italy and the Vatican – renowned for its art, architecture, and ancient history. Gambling in Italy is regulated, with lotteries and land-based casinos operating under state monopoly. Online gambling, however, is licensed through a competitive tender process managed by the regulator Agenzia delle Dogane e dei Monopoli, which opens only periodically and is limited in availability. In September 2025, the ADM announced the allocation of 52 new online gambling licenses to 46 operators following the latest tender, with the new licenses set to take effect on November 13, 2025.
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58,986,023 people was the estimated population of Italy as of 2024.
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US$2,372,774,550,000 was the Gross Domestic Product (GDP) as of 2024.
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US$40,226 was the Gross Domestic Product per capita as of 2024.
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US$1,980 per month was the average salary in 2025.
CORRUPTION PERCEPTION INDEX
In 2024, Italy had corruption perception score of 54, which ranked it 52. Italy stays before Oman with a score of 55 and after Bahrain with a score of 53.
INTERNET CONNECTIVITY
89,9 per cent of population used the Internet as of 2025.
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E-COMMERCE PAYMENTS
In Italy, credit and debit cards represent around 31-33 per cent of online transactions, digital wallets such as PayPal, PostePay, Amazon Pay, and Google Pay hold approximately 35 per cent, bank transfers, including SEPA and MyBank, account for about 13 per cent, while cash on delivery remains in use at roughly four per cent. PostePay, the national postal service’s prepaid card, is especially popular – used by around 35 per cent of consumers for its convenience and security. PayPal also remains one of the most trusted payment methods across various purchase types, valued for its buyer protection and flexible funding options.
SOCIAL MEDIA
In October 2025, Italy’s social media market was distributed as follows: Facebook held a dominant 72 per cent share, followed by Instagram at 11 per cent, Pinterest at seven per cent, X (formerly Twitter) at five per cent, YouTube at two per cent, and the remaining share attributed to other platforms.
MARKET SIZE
US$25,098,275,000 was the approximate Gross Gaming Revenue (GGR) in 2024.
REGULATED VERTICALS u
Online casino
u Online sports betting u Land-based casinos
u Land-based sports betting u Racing
u Slot machines u Lottery
LICENCES IN EACH VERTICAL
AMD regulates following types of licences, each issued through tender procedure: u
Online gambling licence (online casino & online sports betting)
u u u
Land-based casino licence – state monopoly
Land-based sports betting & racing license
Slot machines licence (only amusement machines, where the player's skill and the entertainment value of the machine's play are of greater importance to the outcome of the game than mere chance)
u Lottery licence – private monopoly GOVERNMENT AUTHORITIES
Agenzia delle Dogane e dei Monopoli (ADM) NO. OF LICENCES ISSUED
Online gambling – 52 Land-based sports betting & racing – 200+. Slot machines – no information
COST & TERMS OF THE LICENCE
Since each license in Italy is issued through a tender process, detailed terms of the license, including cost and terms, are specified when applicable tender is announced. Terefore, there are no exact cost and terms for the Italian licenses. Online gambling licence Considering the most recent tender process, licenses were issued on the
following terms: u
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Term of the online gambling licence was nine years
Total cost of the online gambling license issuance amounted to ~US$ 8m
ITALY market report
first contact for expansion 4H Agency
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