Automating the Casino Floor Cash management, staffing challenges and future-proofing operations


As JCM Global marks its 70th anniversary, Payam Zadeh, General Manager EMEA and Managing Director UK, discusses how the company’s Intelligent Cash Box (ICB) and system solutions are redefining cash management across European casinos, improving security, reducing costs, and addressing the sector’s growing staffing challenges.


Payam, what’s been the focus for JCM Global in Europe this year?


In Europe, our main focus has been on optimising the cash management cycle, connecting our Intelligent Cash Box (ICB) systems and driving automation throughout the process. We’re working on solutions that help casinos reduce operational costs, manage cash more efficiently, and cope with staffing shortages.


We recently received an award for our ICB ASAP system, which integrates with robotic cash-handling technology. For Europe, we’re adapting this for smaller casino environments, providing the same level of automation and transparency that large U.S. casinos enjoy, but tailored to venues operating on a different scale.


European casinos vary enormously in size. How scalable is this kind of solution?


Tat’s one of the key advantages of our approach - scalability. In the U.S., you may have casinos with 2,000 or more machines.


In Europe, the largest venues might have around 1,000, like in Cyprus, while others have far fewer, 400 in Germany, or just 20 in the UK. But even with smaller estates, preparing and reconciling those machines is a major task. Our ICB system allows operators to automate much of that process, improving speed and accuracy. It’s a real revolution for operators who previously needed hours to prepare and hours to close every day. Now, they can open longer, reduce manual work, and reassign staff to focus on players rather than counting machines.


36


Is this primarily an efficiency play, or are the benefits wider than that?


Efficiency is certainly a big part of it, but it’s also about sustainability. Across Europe, casinos are struggling to find skilled staff. Many are having to close earlier or open later simply because they don’t have enough people to prepare the machines. With automation, casinos can stay open longer, increase productivity, and reduce the strain on teams.


It’s not about replacing staff; it’s about supporting them. Te system provides the tools they need to work more effectively and accurately, especially when you consider the value of cash circulating on a casino floor.


How does the system handle the combination of cash and tickets now common in casinos?


Tat’s an important point. Our ICB and Ticket2Go solutions are fully integrated. Whether it’s cash or TITO tickets, the system treats them both as part of the same reconciliation process. Operators can instantly see how much is in each cashbox, cash or ticket, and manage everything from a single system. It speeds up the entire process and removes uncertainty.


Are most casinos already moving in this direction, or is this still early adoption?


We’re seeing a clear shift. A few years ago, many operators said, “We’re


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134