TECHNOLOGY AS ARMOUR
One of the Rulebook’s core principles asserts that “technology is armour,” a line that resonates strongly at a time when operators are strained by downtime, operational inefficiencies, and rising acquisition costs. GR8 Tech’s response is rooted in automation and AI - not as buzzwords, but as tools for measurable uplift.
“We need to automate everything that can be automated,” Sergey explains. “AI has penetrated every aspect of our company. It improves performance, conversions, retention, LTV - which allows operators to monetise more traffic and grow.”
Internally, the company uses AI to accelerate workflows and reduce overhead, which translates to lower costs passed on to clients. “Tis improves the bottom line of our clients - that’s what our ecosystem is centred around.”
Tese improvements back the promises Sergey outlines: over 30 per cent engagement uplift via AI-driven personalisation, more than 50 per cent GGR uplift through advanced sportsbook features, and 99.99 per cent uptime across global markets.
SPEED TO MARKET
Perhaps the most tangible example of the Rulebook in action is ULTIM8 Sportsbook, designed to support both rapid deployment and deep customisation. GR8 Tech’s iFrame integration allows operators to launch in as little as seven days - an embodiment of the rule “Champions don’t wait.”
“We have a startup spirit,” Sergey says. “Let’s try it rather than discuss endlessly whether it’s worth it. If you don’t try, someone else will.”
Te approach is particularly transformative for casino operators entering sports for the first time. “Sportsbook is an event-based live business,” he explains. “Casinos often don’t know how to manage sports. We help them not just with content, but with how to market, drive traffic, and build a calendar. We have historical operating experience in our DNA, and we translate that to beginner clients.”
Te newly introduced API path, meanwhile, gives advanced operators total control over their frontend while leveraging GR8 Tech’s trading, risk, and data foundation. Both modes reflect GR8 Tech’s core promise: no matter the path, operators gain precision, performance, and profitability at scale.
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