SHOW GUIDE
alike, and where knowledge and experiences in the field of cleaning innovation are shared freely.
“Innovation propels the cleaning sector forward and ISSA/Interclean has long been the platform of choice when it comes to showcasing new developments,” according to Show Manager Rob den Hertog. “In addition to the Amsterdam Innovation Awards, the ISSA/Interclean Amsterdam show always witnesses thousands of innovations and new products. Yet, due to the competitive ‘noise’ of the large number of introductions and the wide range of marketing and promotion opportunities available, not all these product launches get the full attention they deserve. The new InnovationLab concept helps address this issue and creates a platform so that no true innovation need go unnoticed any longer.”
Also at the leading edge of the industry in terms of the adoption of technology, and situated next to the new InnovationLab, is the Management and Mobility Pavilion. Here visitors can discover the latest online solutions and dashboards for remote workforce management, cleaning machine and asset tracking, productivity enhancement, smart cleaning and other tasks from 15 specialist cleaning app developers. Given the recent surge of interest in and use of robotic machines, the dedicated Robotics Arena, where different manufacturers machines will be demoed and put through their paces, seems sure to draw crowds of visitors.
EDUCATION However, the show has always been about so much more than just the products on display and another example of the culture of continuous improvement and consistent innovation of ISSA/Interclean Amsterdam is how the educational element of the event has grown steadily over the past few shows. For 2016, key thought-leaders from the cleaning industry, and beyond, have been signed up by ISSA to deliver a programme that is wider-ranging,
more comprehensive and more topical than ever before.
Dianna Steinbach added: “We’re pleased to have more industry experts than ever before at an Amsterdam show providing their analysis of, and actionable insights on, the big issues currently facing the world of cleaning. We are looking forward to a busy and productive programme and would urge all visitors to make the most of the range of informative sessions on offer.”
The programme itself is an engaging combination of in-depth seminars and discussions, held in the RAI Amsterdam’s Elicium building, twinned with quick-fire, lunch and learn sessions in the exhibition’s new InnovationLab area.
Among the standout sessions is the keynote by Dr. Hugo-Maria Schally – Head of Unit Eco-Innovation and Circular Economy, Directorate General for the Environment, Directorate Green Economy of the European Commission – who will lead a session titled: ‘Redefining Innovation – Opportunities of the EU Circular Economy Package’. First appointed as a European Commissioner in 1998, in 2014 he was entrusted with the coordination and preparation of the new EU package on the ‘Circular Economy’ – an economy where the value of products and materials is maintained and re-used for as long as possible.
Dr. Schally, a leading advocate of sustainability in Europe, will provide attendees with an overview of the Circular Economy Package and, in particular, its potential to impact the cleaning sector by improving global competitiveness, fostering sustainable economic growth and generating new jobs.
Another session well worth making time for at the show will be a special ISSA Hygieia Network Roundtable. At this session, forward-thinking cleaning industry leaders will come together to discuss the role and advancement of women in the cleaning industry and discuss in detail what it takes for women to succeed as leaders in what is still currently a male-dominated
40 | Tomorrow’s Cleaning ISSA/Interclean Show Guide
environment. It also will offer an opportunity to network with executive peers from across the cleaning and hygiene industries.
The session will also feature a keynote speech from motivational speaker Penny Mallory. The first woman to compete in world rally car races and still one of the world’s most successful female rally drivers ever, Penny has experience in working with numerous blue chip clients including Coca-Cola, Sony, Honda, and Proctor & Gamble. During her talk, Penny will discuss her over-riding passion of seeing a transformation in people and inspiring them to be the best they can be. Following Mallory’s keynote, she will join a panel of industry experts who will share tips for success, and attendees can participate in a Q&A forum wrapping up the session.
Building on this theme of the importance of education and the power of information, ISSA itself will have a larger stand at the show than before. This will serve to showcase ISSA’s increased collection of member benefits, tools and events, all of which are part of ISSA’s efforts to increase the value members derive from their affiliation with the worldwide cleaning industry association. Throughout the week, the ISSA booth will additionally host meet-ups and networking opportunities for its fast-growing membership base drawn from the various regions of the EMEA.
The ISSA booth will also host a gathering of more than 25 international cleaning trade associations. This event, which has taken place for the last few editions of the Amsterdam show, continues to grow as ISSA’s networking reach expands, and the meeting this time is expected to be well supported.
For the duration of the show, ISSA will also be offering a special 33% discount off a first year’s trial membership for any visiting origination from within the UK, Europe, the Middle East and Africa. Interested parties should visit ISSA on stand 06.105 to sign up.
www.issa.com
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