JBL Investment Delivering Premiere Sales Growth
Established in Cheltenham in 1924, Premiere Products a marketing leading UK manufacturer of professional cleaning chemicals and has benefitted from substantial investment by James Briggs Limited since being acquired in April 2015. Having a 185 year history as a specialist chemicals manufacturer itself, James Briggs understands perfectly the strengths of Premiere Products and the two companies have already proven to be an ideal business fit. All Premiere manufacturing, distribution, technical development and compliance operations are run from the James Briggs manufacturing sites located near Manchester.
Investment in production lines has doubled Premiere’s chemical production
capacity output, operating a six day twin shift system offering a 98% plus OTIF delivery service to all UK and International customers. The Premiere Products Commercial team have relocated to a new facility located in Tewkesbury, thereby ensuring complete continuity in all customer relationships as well as retaining a valued connection with the South West business community. The new facility also incorporates a new Premiere Cleaning Academy offering after sales support. Peter Brown, Premiere Products Commercial Director, confirmed Premiere’s strategic focus is on delivering profitable growth in key UK and International Markets including Europe, Middle East, and South East Asia via Premiere’s extensive distributor network. “ Premiere are launching at ISSA Interclean a new ‘ Premiere Kitchen Force’ range of chemicals for the Catering, Hospitality and Food Manufacturing channels highlighting recent new product development investment and our focus on growing Premiere ‘s global. market share”. “I am delighted to confirm Premiere’s commitment to chemical education for distributor sales teams and end users through delivery of a range of Premiere Supreme chemical induction and BICS training courses at Premiere’s Cleaning Academy.” Premiere are also introducing a new range of aerosols developed specially by James Briggs plus a range of complementary brands from across the wider James Briggs product portfolio. A new Premiere ‘Lynx app’ tool for technical information delivery is also being launched, accessed by simply scanning the bar code on all Premiere and Eco Force label images. For all Premiere Cleaning Academy Training and Education enquiries please contact Premiere Product Manager Quil Shepherd.
Quils@premiereproducts.co.uk
COVER STORY
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