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A FOAMY FUTURE


Skin care expert Deb looks into how switching to foam soaps can help you save more than just water.


It’s easy to take the water you use for granted. However, demand for natural resources is reaching unprecedented levels. Sustainability and environmental awareness are at the top of the agenda.


Scarcity of water is of global concern. Saving diminishing resources is a responsible strategy for every commercial organisation. It is also a strategy that can make sound economic sense.


“Scarcity of water is of global concern. Saving diminishing resources is a


responsible strategy


for every commercial organisation.”


Hand hygiene should be a key part of any company’s environmental audit. Making the change from liquid soap to a foam alternative for hand washing can deliver significant savings in water consumption. It might appear to be a simple change, but once implemented it can be the catalyst for significant environmental benefits. As well as enhancing sustainability, it can also potentially impact on your bottom line.


IS THE WASHROOM DRAINING YOUR


RESOURCES? In an average office-based business (without a canteen), 65% of water use occurs in the washroom. Independent industry studies have revealed that people who wash their hands with foaming hand soap use 16% less water to lather and rinse than those using a liquid soap counterpart. If you also educate your employees in the right handwashing technique - dispense, lather, tap on, rinse - water consumption can be reduced by up


48 | FEATURE


to 45%, according to independent research carried out on behalf of the Deb Group. The efficiency of this method is clear - when the only water involved is used to rinse the soap away.


The advantages of foam soap are endorsed by the Waste and Resources Action Programme (WRAP), who estimate that water savings can be achieved of up to 50%. For every 100 people employed, this can equate to an annual water reduction of up to 56,000l. As hand washing typically involves the choice of warm water, savings can also be achieved in energy use and CO2 emissions.


FOAM SPREADS ENVIRONMENTAL


BENEFITS The consistency of foam soap delivers a range of benefits. Each hand wash requires approximately 36% less product on average. Foam soap is eight times more spreadable than lotion soap, according to a report (which can be read here) by Media4change, commissioned by Deb. It also spreads more rapidly, which, when combined with the feel of the product, delivers a satisfying experience. The bubbles of air forced into the product provide its softness and natural lathering, requiring less effort from the user. Less soap is used per wash, therefore less soap ends up in the environment. Also, because chemicals are not needed to thicken the product, foaming soap biodegrades more easily.


CAN YOU AFFORD TO WASH YOUR HANDS OF


THE SAVINGS? The financial benefits are equally satisfying. If your current liquid soap order comprises three cases (six litres of product per case); how many individual hand washes might you expect before you need to order again? The total is an initially impressive - 18,000.


Order just two cases of foam soap instead and your employees will enjoy


“In a world where water restrictions are becoming


commonplace, every


business is feeling the pressure to respond responsibly. Switching


to the use of foam soap is one key step you can take immediately.”


a total of 17,148 hand washes. For one third less product ordered, you will achieve almost the same total. With each hand wash requiring less soap, the same amount lasts longer; and at less cost.


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