STADSING ACQUIRED
BY OPTIGROUP OptiGroup AB has acquired 100% of the shares of Stadsing A/S, one of the leading suppliers of cleaning, hygiene and facility supplies in Denmark.
The transaction was completed following the approval by the Danish competition authority. The purchase price has not been disclosed. Through this acquisition, OptiGroup aims to strengthen its Nordic position in the segment of cleaning and facility management supplies.
ROMANIAN DISTRIBUTOR HONOURED BY
KAIVAC Kaivac, developers of the No-Touch Cleaning and OmniFlex Crossover Cleaning Systems, is honouring one of its newest European dealers, TENROM.
TENROM, located in Cluj, Romania, is a leading cleaning equipment
Stadsing is headquartered in Aalborg, and has a gross profit of approximately €12m and 70 employees. The family business will continue to be led by Karsten Stadsing as CEO, together with his brother Henrik Stadsing.
Christoph Sander, Executive Chairman and CEO of OptiGroup, said: “We are very pleased to add Stadsing to OptiGroup as it will provide a much stronger presence for us in Denmark, as well as a successful range of private label products. Karsten and Henrik are true entrepreneurs with dedicated customer focus and we really look
distributor in this part of the world. Kaivac is honouring them with the 2016 International Distributor of the Year Award for having the best one-year sales record of any foreign distributor marketing Kaivac products in 2016.
TENROM became part of the Kaivac family when Kaivac expanded operations into Europe, setting up Kaivac EMEA, a company and distribution centre in Austria. They began marketing Kaivac systems in early 2016, with the first products delivered in April that year.
forward to welcoming them and all the Stadsing employees to our group.”
Karsten Stadsing, CEO and previous co-owner of Stadsing, commented: “Stadsing has been our family business for many years and it has been very important for us to find the right long-term home for it. With OptiGroup we share both values and business philosophy and we truly look forward to continue developing Stadsing in Denmark and abroad with the resources of OptiGroup supporting that development.”
www.optigroup.com
Marc Ferguson, International Business Development Manager for Kaivac EMEA, said: “It took them just eight months of active selling to set the one-year sales record. Not only was this a record breaking event, but they also did so in a young [Jan/San] market with developing infrastructure compared to markets in Western Europe and North America.”
Ferguson adds that cleaning contractors in Eastern Europe have been eager to embrace innovative cleaning products. He continued: “Contractors here, just like in Europe and North America, are competing on price. They need products that can help them maintain quality outcomes and improve profit margins.”
Attila Gorbai, General Manager at TENROM, has an idea why they were so successful marketing Kaivac systems. He said: “Eastern European cleaning contractors find US cleaning equipment more innovative than other equipment on the market.”
Cristian Isaincu, a salesman at TENROM, adds that Eastern European contractors use new cleaning systems and innovations to help market their businesses. He said: “Having new [cleaning] technologies to offer prospects sets them apart as a more professional service provider. It helps them acquire new customers and separates them from other cleaning contactors, not yet investing in automated cleaning solutions.”
www.kaivac.com 16 | WORLD NEWS
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