GROWING YOUR BUSINESS


FEATURE


Business coaching


Many businesses use a business coach. Others may be considering the benefits while some may not have any idea what it is all about. But what is business coaching? And how can it help?


Business coaching is a process that can help take a business from where it is to where it wants to be. A dedicated business coach will assist and guide the business owner in growing the business, mapping out the best routes towards success and guiding them in the right direction. A business coach differs from a consultant; while a


consultant will scope a project, consider alternatives and implement the required actions themselves, a business coach equips the business owner to do it by teaching them new skills and providing knowledge of the market and the journey ahead.


THE BENEFITS OF BUSINESS COACHING Impartial advice – While a business owner no doubt often relies on the support of family, employees and friends, ultimately, they will all have some form of vested interest. So, it can be difficult for them to be impartial. That’s where the business coach comes in. A coach can provide a


confidential, objective sounding board to help solve the challenges ahead. Additionally, they can be relied upon to react to your ideas and methods honestly and tell it straight, especially if you are doing something incorrectly or are working on a process that could be improved.


business network May 2020 45


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