COVER STORY
a great vacation and making cruising affordable to the masses. Fifty percent of the US population can drive to a Carnival vacation in five hours or less. I love that about our brand.
‘We are very conscious of making sure we provide great value for money. We have guests who might save up all year to take this one vacation and I want to make sure they have the best experience possible. It can only happen when the crew deliver that.’
Crew advocate
This is why Duffy focuses so much on the relationship between the crew and shoreside management. She grew up in travel and hospitality and knows success comes when workers execute management’s strategy and vision. ‘Delivering in a way that’s authentic, real and personal has helped us elevate the experience people have with the brand,’ she says.
Duffy famously visited all of Carnival’s ships during her first 12 months as president, and that was not just a stunt. She continues spending ample time at sea where she’s completely approachable. Crew tell her how their families are doing, send notes about their professional aspirations, introduce her to their spouses back home via Facetime and show pictures of their children.
As housekeeping manager Linda Lazar from Romania said in 2018: ‘She really interacts with the team on board, no matter their nationality or position. Every time she comes on board, she visits all the crew, including [those] in the laundry and the galley. We love her. Her personality is amazing. She gives us energy.’
It goes both ways. Duffy says her favorite part of the job is being on the ships, and she gets energy from the crew. The day before Carnival Panorama’s naming, she headlined a pep rally with all 1,476 crew gathered for a team photo. It has become a tradition with each new ship.
‘They’re far from home and families for months at a time. They work so hard. They care,’ she says. ‘My job when I come on the ship is to show my respect and appreciation for what they do every day. And I hope I’ve instilled that in the shoreside teams.’
Diversity strategy ‘We treat crew like a family,’ Antorcha
seatrade-cruise.com Seatrade Cruise Review 7 A kinship with Shaq. ‘We’re both pretty creative and willing to push the envelope’
agrees, adding that Duffy puts significant investment into human resources. There is much more engagement and career planning than before. One big push is helping women attain more senior positions. Instead of just appointing a figurehead woman captain, the strategy is developing a pipeline of diverse candidates. By hiring 50 women cadets, the shipboard culture will change over time.
‘You make better decisions if you involve a broader array of folks,’ Antorcha explains. ‘The challenge is managing that constructively because it leads to conflict. We do a lot of coaching and training. The deck and engine folks need to understand why we’re doing this.’
With crew from so many cultures, ‘it’s important to describe how you want to operate as a company. Christine makes the time to have those discussions ... so people understand this is the Carnival way, these are Carnival’s values.’
When Duffy joined, a personal goal was to get Carnival certified as a ‘Great Place To
Role model for women crew members
Work.’ That was achieved in 2018. The same year, a women’s leadership program was launched shoreside. In 2019, HR introduced a campaign about diversity and inclusion.
New this year, Antorcha and Lars Ljoen, evp marine operations, are inviting women deck and engine officers and cadets ashore to talk about what the company can do to make
Duffy at GirlCON in Grand Bahama Island after Hurricane Dorian
PHOTO: ANNE KALOSH
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