NUMARK
‘Over the last year, we have seen a significant increase in our customer base, with over 90 per cent of independents (groups of 50 or fewer) becoming Numark members: a testament to the strength of the Numark offering’
The rise of own brand
stocking an own label alternative is an integral part of the strategy for the UK's most successful retailers. More and more customers are buying own brand alternatives than ever before.
With the rise of Aldi, Lidl and the discounters, the general public are massively tuned into the fact that alternatives to the brand leaders are very often just as good quality, just much cheaper.
This presents a unique opportunity to encourage customers to try a recognised own brand range and add that extra special touch at the point of purchase that ‘the big boys’ can’t offer – outstanding service.
everybody, without exception, loves good customer service, especially if it involves saving a bit of money.
stocking an own brand alternative to the brand also offers customers choice. Accommodating their needs and spending habits will help increase loyalty, giving an advantage over local competitors, not to mention increased profitability as a result.
The Numark brand is exclusive to Numark members This increases customer loyalty as they have to come back to purchase the range. We have built up a strong heritage in Northern Ireland and our own brand range is particularly popular. Once consumers develop trust in a brand, their buying habits tend to reflect this.
Competitively priced Numark products are competitively priced at retail to help compete with local competition, whilst challenging the perception that pharmacy is expensive. We also aim to deliver a cash profit that is equal to or more than the branded equivalent and is often higher than other generic alternatives.
Over 200 pharmacy-focused products The Numark range consists of over 200 pharmacy-focused products covering key categories. We are constantly looking at the evolving market to bring in new products that we believe will help grow our members' business.
Not a Numark member? Join us. Call 0800 783 5709, visit
www.numarknet.com or email
customerservices@numark-central.co.uk
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