Customer Service (4+ Pharmacies)
Taskeel Khan, Managing Director Pharmsmart and Peter Rice (UCA-NI Chair) pictured with the team from Bradley's Pharmacy, Omagh
BRADLEY’S PHARMACY Omagh
L
ocated within a parade of shops, the mystery shopper found that the shop front was clean and well maintained. The
displays were eye-catching and, due to the time of year, ‘festive’.
The entrance to the pharmacy was maintained to a high standard and very well kept. There was no litter visible and all windows were clean with no unnecessary stickers that were not advertising products.
The store was well lit, making the browsing experience much easier. The back corner was decorated for a festive time with candles, air fresheners and other objects – such as cinnamon pot pourri - which were designed to create a nice ambience. There was no litter on the floor and all displays were maintained to a high standard.
Products were displayed in an eye-catching way and also in a well-merchandised way by product, making the store easy to browse.
Prices were displayed clearly on each product and the mystery shopper did not see any obvious gaps in the display shelves.
Although the counter was covered with jewellery and other small gifts, it was not cluttered and it was obviously there as a source of impulse purchases. The pharmacy had a lovely homely feel to it with the festive displays and friendly team members.
The mystery shopper was not acknowledged within the first minute of browsing the location, but this was mainly due to the fact that there was a queue of customers waiting to be served at the
dispensary counter and team members were focused on clearing the queue first.
While browsing the store, the mystery shopper noted that there were quite a few customers approaching the team members for assistance and that they were being served in a timely and professional way. Team members were friendly and approachable and all questions were answered well.
As the shopper approached the counter, they were served by Andrea. The shopper told Andrea that their partner had hurt his knee in a rugby tackle the previous weekend and had been complaining of pain since. Andrea enquired whether the shopper thought it was a sprain and also whether the patient had been taking Ibuprofen to help with the swelling. When the
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64
