ABCC
Updates and useful information from the largest ethnic support organisation in the UK
Contact: Anjum Khan T: 0845 6036650
Committee Profile
Name: Amina Hussain Company: SME Outsourcing
Social media handle (Twitter): @aminasme Position: Director
How long have you been a member of the ABCC? Four months
Amina Hussein: networking is the key to business success
Help to make networking work for your business
In the fourth of a regular feature to introduce the newest members of the ABCC executive committee, Philip Parkin profiles Amina Hussain of SME Outsourcing, who wants to help businesses develop and grow by making better use of networking and marketing opportunities.
eight years working at ‘big four’ accountancy firm KPMG in Birmingham. She left KPMG to launch her own business,
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Edgbaston-based SME Outsourcing, which offers a wide range of accountancy services to businesses both large and small. These services cover everything from
secretarial training and book keeping training through to company accounts and payroll, as well as a number of specialist areas. Despite the huge range of services offered,
she says of SME Outsourcing: “Our niche market is a business with a workforce – we are a specialist for business which provides fully-
58 CHAMBERLINK October 2019
mina Hussain is a fully qualified accountant who has more than 20 years’ of experience in the industry, including
Why did you want to be a part of the executive committee? I feel I am able to support new and help existing members. I can help grow the ABCC network by encouraging my own contacts and clients to join. I also attend many networking events, where I am able to promote ABCC, and what they offer to members as a package.
What do you hope to achieve as an executive committee member?
I’d like to be recognised nationally as an executive committee member and have more regular exposures across social media, newsletters etc.
How can the ABCC help support businesses, and why should they join? ABCC is a fantastic networking platform, where businesses are able to meet and network regularly. They are also part of the Greater Birmingham Chambers of Commerce which can provide ABCC members to access other events to enhance their network and use as a marketing platform for their own businesses.
What do you think is the most important issue facing businesses in Greater Birmingham? Existing business are always looking for ways to expand and always require some sort of business restructuring/development support. This can vary from the requirement of business funding, recruitment, staff training, marketing and branding.
fledged accountancy services in order to help them grow.” Most of her clients are in the Birmingham
area, but she does assist businesses and organisations as far afield as Wales and Scotland. She is well known among business circles in
the West Midlands, and said: “A lot of people know me for problem solving.” That actually ties in with one of the specialist
services offered by SME Outsourcing, which is forensic accounting, an area of expertise not normally found outside the largest accountancy practices. “I do that because I can do it,” she said. “But it
is a specialist area, and I only do about one case per month.” Other specialist services include advice on
insolvency and business development, and it is the latter that Amina tends to focus on. In fact, it’s one of the key reasons which she
was approached to join the ABCC board. She says: “ABCC has got a good platform to help people to connect and work together, and that fits my background. It’s what I do. “Better contacts leads to better revenue – and
that’s how the ABCC can provide extra value services to any member. “However, people are often not sure what they
are signing up to when they join – so for me, it is about holding their hands, and helping them promote their own business through this platform.”
Amina has only been on the board for six
months, so part of what she is doing now is educating herself – and that included going to a patrons’ dinner, both to understand what the patrons do and what the benefit of this status is, but also how they themselves go about networking. Amina, recently named as ‘business woman of
the year’ in an event run by business-to-business event organiser Nachural, says that networking is a vital skill for businesses, particularly smaller ones, but often one they fail to take advantage of. She said: “Networking is a massive deal but
many organisations are not networking in the right sector – the smaller ones are not getting enough exposure and they are not networking well. “They don’t have the right skill set and they
are not necessarily networking their own business sector. They are not focused.” However, Amina is certain that the enterprises
not making the best use of networking can be educated, not least via the ABCC. She said: “They are not networking enough to
gain more exposure –and that, together with recruitment and marketing, including social media, is what drives businesses forward. “Not a lot of people know how to use social
media – but it is also about having the right team, the right staff. But it all goes back to networking – and we have to help people to network.”
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