‘Decisions taken at this age can be reversed and don’t have to be the be-all-and-end-all for an individual’s future careers and life, yet it is nevertheless a significant and often life-changing period for a young person’
process four categories of influencing factors have been distinguished: educational factors (in the family: style of education; at school: recommendations of teachers and career counsellors), information factors (open days, exhibitions, the mass media), economic factors (study fees, career prospects), other factors (geographical location of a higher education institution and ratings, personal skills and demography)”. In terms of who helps influence and inform these key decisions,
www.allaboutschoolleavers.co.uk, a dedicated site aimed at post-GCSE pupils, has published some interesting research. It suggest that “58.46% of pupils go to their teachers to find out about specific companies and their school/college
leaver job opportunities, while only 32.15% go to their parents to access this information. Teachers are the third most popular source of information for school and college leaver career opportunities, behind Google (81.51%) and careers advice/job websites (58.75%), while parents are the fifth most popular source, behind careers events at schools/colleges (36.27%)”. Away from the specifics, though, AllAboutSchoolLeavers
research indicates that “80.75% of school/college students say that their parents help them make key career decisions. What’s more, 61.25% of survey respondents deem that parents have “the most influence” on their career decisions, while only 28.46% believe that teachers and careers advisers have the most influence”. Such research will make interesting reading to further
education providers such as universities which are in a competitive marketplace vying for students. This is highlighted by the fact that university marketing activity, The Economist suggests in a recent article, “once restricted to the three months before applications are due, is now constant”.
business network September 2017 39
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