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The sweet scent of success for Millions and DSL Group


The UK’s largest forecourt promotions company has joined forces with confectionary giant Millions to launch a new range of branded air fresheners. Chamber patron DSL Group,


based in Nottingham, has launched Scentsation, a new brand specialising in creating scented air fresheners for the car and home. The initial collection comprises


gel and 3D air fresheners based on the best-selling flavours of Millions – the popular tiny, chewy sweets sold across the globe. Strawberry, raspberry, apple and


bubble gum scents are available at launch, with an expansion of the range planned. The firm is also in negotiation


with other organisations and will be launching new licensed products of several well-known brands in due course. Karanbir Landa, who is heading up Scentsation at DSL, said: “Branded


‘With more than 30 years’ experience in the retail promotions sector, we understand consumer buying behaviour and have used this expertise to fine-tune our approach’


scented air fresheners are definitely on-trend at the moment, so we’re delighted to be working with Millions to introduce our new Scentsation products into the marketplace. “We have a national network of


outlets stocking our products and promotions, so this new range will be available across the UK. “With more than 30 years’


experience in the retail promotions sector, we understand consumer


buying behaviour and have used this expertise to fine-tune our approach to sourcing and supplying premium quality products at very competitive prices. “We also work with a host of


organisations to obtain licences for branded product lines and hope to extend Scentsation beyond Millions in the near future.” DSL is the UK’s leading provider of pump-top and retail promotions


The best-selling flavours of Millions sweets are the inspiration behind the new air fresheners


for the forecourt and convenience store sectors, supplying more major oil companies and independent petrol retailers across the UK and Ireland than any other company in its sector. It also has exclusive rights to


distribute officially-licensed products from household brands such as Disney, Marvel, the AA, Kodak, Battersea Dogs and Cats Home and multiVAPE.


We are a proud owner-operated company that specialise in the supply & delivery of capital equipment, installation, maintenance, modernisation, upgrading, corrective repairs & the servicing of Tenpin bowling equipment around the world.


All of our customers are highly satisfied with our performance and professionalism that has flourished through our knowledge, expertise and the many years of "hands on" experience.


Mob: 07802 211909 Office: 0116 222 7961 Visit us at: www.completebowlingservices.com Email: andy@completebowlingservices.com


Unit 20 • Block A • Saint Mary's Works Burnmoor Street • Leicester • LE2 7JL


12 business network September 2017


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