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MATTRESS


King Koil Delivers New Competitive Advantage With The World Extended Life Collection


By Christopher Schriever King Koil is offering added confidence to retail- ers with its newly refined World Extended Life Collection of highly durable mattresses that are built to last. Engineered with King Koil’s ex- clusive Comfort, Alignment, Pressure Balance Strategy, the collection features a proprietary coil system that provides minimum pressure and maximized support, temperature regulating graphite Talalay latex and a superior foundation. “We’re committed to giving our customers a way to stand out among their competition by providing them with strong, durable World Extended Life mattresses that lower the return rate of mattresses from body impressions and comfort returns,” said Owen Shoemaker, pres- ident and COO of King Koil. “We’ve designed these beds with top-of-the-line, high-quali- ty materials to ensure longevity, comfort and proper postural alignment for sleep” Exceeding industry standards by more than 50 percent, the World Extended Life mattresses undergo rigorous rollator test-


ing of 250,000 cycles using a 350-pound barrel to simulate 25 years of use. The three-model collection features King Koil’s proprietary Perfect Contour Reaction coil system, combining more than 1,000 tall- er, active-conforming coils with supportive reactive coils to improve postural align- ment while reducing motion disturbance among partners. Each mattress is built with high-density foams, the rapid response iN- ergex3 foam and temperature regulating graphite Talalay latex for a cooler, more supportive night’s sleep. Additionally, the line-up now features fresh ticking in on- trend gray hues. Priced to retail from $1,299 to $1,999,


the World Extend Life collection features the Athens Firm, Athens Plush and Athens Re- versible Topper, which offers a three-inch top- per allowing consumers to customize comfort preference. Built to deliver years of comfort and support for all body types, each model is endorsed by the International Chiropactor


Association (ICA) to deliver proper sleeping posture for a healthier sleep.


In addition to redesigning the collection,


King Koil has developed new marketing, point- of-sale materials and an informative video for retailers to use in the selling process. The line- up is also supported by a unique interactive rest test that allows RSAs to demonstrate proper alignment and support for all body types and shapes. It also works with the company’s CAP selling system that addresses comfort, align- ment and pressure balance—three key issues that impact sleep.


“Not only have we created a winning mat- tress lineup, but we’ve also created a com- plete marketing program for World Extended Life,” Shoemaker said. “By arming our retail partners with the necessary tools to sell a great product backed up by a great story, we’re confident that these beds will sell and stay sold, eliminating the headache of the re- turned mattress.” Visit kingkoil.com


44 Sleep Retailer / Summer 2017


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