Marketing
Protect-A-Bed Introduces New Programs Designed To Boost In-Store Traffic And Sales By Gretchen Kast In addition to introducing a new adjustable base and hybrid mattress under its REM-Fit brand, Protect-A-Bed is spotlighting two unique in- store marketing programs at the summer Las Vegas Market. First, the company is unveiling Sleep Tailor, a new technology that uses pro- prietary bio-mechanical models to recommend the ideal pillow for each user. Additionally, the company is
their body, taking into account personal pref- erences, dimensions and details. Designed to work in real time, Sleep Tailor combines mul- tiple data points using a proprietary algorithm and biomechanics model to recommend pil- lows that are tailored specifically to each user for proper head and neck alignment. “We find that recommending custom fit-
highlighting its REM-Fit Brand
Store concept. Recently introduced in select retail stores, this comprehensive new program combines display and build-out designed to drive interest and boost incremental sales. While comfort and temperature regulation are essential to a good night’s sleep, a proper pillow fit is critical to long-term comfort. Stud- ies have shown that adjustments in pillow height, density and position can greatly im- pact spinal alignment and other factors that influence neck and back pain. In an effort to ensure that its pillows deliver the proper support, Protect-A-Bed developed Sleep Tai- lor: an interactive in-store tool that matches customers to their optimal pillow by scanning
ting pillows based on a person’s unique size and shape ultimately leads to the best fitting pillow, improves alignment and resolves is- sues like a stiff neck,” said Warrick Bell, VP of product development at Protect-A-Bed. “At the end of the day, our goal is to provide the best sleep possible. Sleep Tailor gets us clos- er to that goal by helping consumers find the products that will fit them best.” Protect-A-Bed plans to expand techno- logical capabilities by eventually connecting Sleep Tailor with the REM-Fit and ZEEQ mobile apps. This will allow the combination of sleep tracking data with body metrics for higher precision recommendations. “This development is a win for both re- tailers and consumers,” noted John Rachid,
president of Protect-A-Bed. “For the retailers, it means lower return rates and technology that will drive traffic into brick and mortar locations. For consumers, it means a better night’s sleep and feeling more refreshed after waking up.” Protect-A-Bed is also showcasing the in- novative REM-Fit in-store marketing concept it recently rolled out in 15 retail locations throughout the Mid- and Southwest. Occu- pying a portion of the retailer’s floor space, these “brand stores” offer all of the existing REM-Fit products, including a selection of bedding, adjustable pillows, sleep and activity trackers, sleep monitors and mattresses. “In 2017, over 10 percent of the retail dol- lars for mattress are being done by bed-in-the- box programs. The REM-Fit program provides brick-and-mortar retailers the opportunity to capture incremental dollars that are being spent online,” Rachid explained. “When a re- tailer joins the REM-Fit Brand Store Program, they unlock an end-to-end bed-in-the-box program that allows them to more effectively compete both locally and digitally.” The REM-Fit Store Program includes a va- riety of valuable features, including store and display build-out, sales support and training, rapid fulfillment and inventory stocking in ad- dition to complete omni-channel marketing with web sales commission. Aimed at boost- ing incremental growth, this comprehensive program has already begun to see a high rate of adoption and value. “We started our brand store concept for
REM-Fit in the St. Louis market, and custom- ers responded better than we had imagined,” said James Bell, CEO of Protect-A-Bed. “Be- cause of this success, we’re planning to grow our footprint to more than 30 REM-Fit stores across the country in 2017. We’re looking forward to helping more people reach their sleep and fitness through our expansion into brick-and-mortar stores, where they can ex- perience the products first-hand.” Visit
protectabed.com and
rem-fit.com
16 Sleep Retailer / Summer 2017
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50
