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ACCESSORIES


Fashion Bed Group Brings Innovation To Las Vegas Market


“ Inspired by the mounting momentum and demand around products that are easy to stock, ship and assemble, our designers have brought these conveniences to our industry-leading adjustables line beautifully and without sacrificing function or comfort.”


By Brooke S. Pisarsky Fashion Bed Group is upping its game with a sweeping, full-scale line-up for the Summer Las Vegas Market. In addition to numerous additions to the company’s existing collections, Fashion Bed Group will be showing its revolu- tionary PRESTO bed frame as well as a new series of convenient, easy-ship bases. In-stock and ready to ship, the new PRES-


TO bed frame is ready to work its magic on the marketplace. This game-changing bed, which received rave reviews when previewed at High Point Market, is one-of-a-kind with its groundbreaking design that instantly and effortlessly adapts to virtually any bed size, style or setting.


Designed for convenience and ease-of-use,


PRESTO can go from a four-foot box to a bed in less than 60 seconds. Featuring hinged side rails, the innovative frame can be quickly as- sembled—with no tools required—and adjusts from full to queen to king to cal king thanks to easily adjustable cross rails. Simply set the pin located underneath each rail to the desired size and voilà, a newly sized bedframe. “PRESTO is unlike anything else currently available on the market,” noted Ron Ainsworth, senior vice president of merchandising and procurement for Fashion Bed Group. “Cus- tomers will love that it can effortlessly adjust


to fit their needs, while distributors will love it because having four sizes in one product makes PRESTO inventory friendly, easy-to- stock and ready to ship.” Made of sturdy tubular steel surrounded by durable styrene (ABS) plastic, PRESTO is designed to last. The frame can support up to 2,000 pounds, while still incorporating lightweight components weighing just 59 pounds total. PRESTO also delivers a premi- um aesthetic with a sleek, modern silhouette, offered in a rich Mahogany or Charcoal finish. The piece is attractively priced to retail at ap- proximately $299. Fashion Bed Group is also unveiling its two-model Symmetry Series of compact, ad- justable bases. Designed for easy shipping, the Symmetry bases are foldable and lightweight. Both also offer head-to-foot articulation via wireless remotes and are available with option- al headboard bracket accessory kits. Featuring an ultra-streamlined profile, the Symmetry EZ is made with reinforced steel legs that ensure sta- bility and support, backed by a free-fall safety feature. This Symmetry EZ also includes a sync cable with split sizes and is priced to retail at ap- proximately $799. For those seeking king-sized support with adjustable comfort, Symmetry One delivers both in one easy-to-assemble single king base that will retail for $949. No more need to purchase two adjustable bases to ac- commodate a king mattress, simply unfold the Symmetry One unit and its ready to go. Made with the same reinforced steel legs and free-fall safety feature as the EZ base, Symmetry One features a thicker mattress support for added comfort and lift.


“Inspired by the mounting momentum and demand around products that are easy to stock, ship and assemble,” explained Rob O’Neill, vice president of merchandising for Fashion Bed Group, “our designers have brought these conveniences to our indus- try-leading adjustables line beautifully and without sacrificing function or comfort.” Visit fashionbedgroup.com


28 Sleep Retailer / Summer 2017


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