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Accessories PureCare Continues Its Focus On Innovation With New Pillow And Protector Introductions


By Christopher Schriever PureCare is unveiling new pillows and mat- tress protectors at the Summer Las Vegas Market, rounding out a complete program of soft goods focused on temperature control aimed at helping specialty mattress and fur- niture retailers capture more consumer sales. The company will debut two new exclusive technical textiles at market: TempSync Temp Control Thermoregulating fibers in the new TempSync pillow collection, and Heatstar insu- lating warming fibers in the new ReversaTemp reversible protectors. “Today, our customers have their choice in temperature control through a range of cooling, heating and thermoregulating soft goods,” said Sean Bergman, CMO at Pure- Care. “But before the added benefit of the technical textile, they are incredibly comfort- able products with diverse materials and con- structions that fit a wide range of sleepers. In the end, that’s what sells a pillow; but these technical textiles provide additional benefits that delight consumers and make them ex- cited to purchase their mattress protector or


22 Sleep Retailer / Summer 2017


pillow. The reality is that specialty retailers are interacting with consumers in a way that allows them to highlight these additional fea- tures during their sales presentation, and to instill that additional value over a traditional pillow purchased in a big box store. This is what is driving our retailers’ increase in at- tachment rate in soft goods and we are of- fering them more of what they are asking for.” The new TempSync line includes five differ- ent pillow choices that feature phase change technology and a range of constructions and comforts. PureCare’s exclusive TempSync fibers are powered by paraffin wax infused pockets that help the body maintain a consis- tent and comfortable temperature throughout the night. The paraffin pockets change from liquid to solid to absorb excess body heat, then solidify to release heat when the body cools off. By aiding the body’s natural ther- moregulation process, TempSync delivers a more restful sleep with fewer interruptions from temperature spikes. For added comfort, the pillows are encased in luxurious covers made from natural Lenzing Tencel fiber.


PureCare is also introducing ReversaTemp, a line of reversible mattress and pillow pro- tectors that incorporate different technical textiles on each side to offer two distinct comfort properties. One side of the protector features FRíO rapid chill cooling fibers, while the other touts PureCare’s new, exclusive Heatstar technology that stores heat within the fibers to actively warm the sleeper. As a result, these dual-surface protectors offer consumers both heating and cooling features in one, convenient ensemble. “The protector is so exciting because for


a $30 retail step up from our FRíO 5-sided protector to ReveraTemp at $149, the cus-


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