ACCESSORIES


Malouf Touts Supima Bed Linen Collection And Expands Popular Pillow Line


“ We created these 600-thread count, 100 percent Supima cotton sateen sheets knowing that people would love the feel, the breathability and the long-lasting elegance.”


26 Sleep Retailer / Summer 2017


By Brooke S. Pisarsky


Malouf is making a splash at the summer Las Vegas Market with the introduction of its Wo- ven Supima cotton bed linens, made exclu- sively of 100 percent American-grown cotton. Superior to most fibers because of its ex- tra-long staple, Supima cotton is finely woven to create fabric that is softer, more vibrantly colored, breathable and exceptionally resistant to pilling. The 600-thread-count sateen woven sheets drape beautifully and have a luxurious hand feel. Crafted with extra-deep pockets for tall and pillowtop mattresses, the Univer- sal Fit technology guarantees clean fitted corners. Sophisticated shelf-ready packaging


and competitive pricing will make Woven Su- pima Cotton Sheets a favorite among retail- ers. Additionally, Supima is a branded fiber, which means that the new sheets cannot be copied or knocked off with false advertising. “Like Malouf, the Supima brand is dedicat- ed to unquestionable quality, style and luxu- ry, so this new direction in high-end bedding makes perfect sense,” said Mike Douglas, VP of sales for Malouf. “We created these 600-thread count, 100 percent Supima cotton sateen sheets knowing that people would love the feel, the breathability and the long-lasting elegance. They come with our five-year warranty and the confidence that they are always made of authentic Ameri- can-grown, extra-long staple cotton.” Malouf has also broadened its unique shoulder cut-out pillow line for the summer market. To augment the Shoulder Gel Dough + Z Gel, the unique recessed design is now applied to the purifying Zoned Dough + Bam- boo Charcoal, cooling Zoned Gel Dough, as well as the scented collection. Designed for side sleepers, the shoulder recess offers ide- al neck support and a comfortable fit. Visit maloufsleep.com


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