MATTRESS
Spring Air Adds New Hybrid Designs To Popular Chattam & Wells Series By Gretchen Kast
Spring Air International is adding a new series of hybrid models to its exclusive Chattam & Wells collection at the Summer Las Vegas Mar- ket, expanding what the company defines as “one of our fastest-growing product segments.” The three new fashion-luxury hybrids “com- bine the timeless quality of the Chattam & Wells brand legacy with the latest technologies in bedding,” noted company President Nick Bates. “This combination gives retailers a new selling story to tell their customers, and one that’s al- ready proven to resonate with consumers.” The hybrid models incorporate an ex- tra-heavy gauge encased coil unit paired with layers of premium gel memory foam and Spring Air’s exclusive NU-Temp foam, which
duplicates the feel of memory foam but is temperature-neutral. The new mattresses also feature four-way stretch knit covers that use eco-friendly Tencel fibers plus a phase- change material. Expected to retail in queen from $1,999 to $2,899, the hybrid models are paired with an 18-slat, self-decked wood foundation for extra support and durability, or can be used with a power foundation. Like the original collection, the new offerings showcase the brushed steel Chattam & Wells brand medallion and upholstery-grade fabric design. For this line, the fabric carries a deeper taupe tone in a reverse pattern and is shown on both the mattress and foundation side panels. As with all Chattam & Wells products, the new hybrid models are placed in the brand’s
signature gray muslin bag prior to any other packaging materials. Attached to the mat- tress is a Welcome Kit also enclosed in a muslin bag, which is imprinted with the col- lection’s crown design. The kit includes a per- sonal note signed by the bed’s craftsperson, a lavender sachet and a list of recommenda- tions for transforming a bedroom into a true sleep haven. Following last year’s re-introduction of the Chattam & Wells brand as a five-model series, Spring Air added three new latex hy- brid models to the line last summer. With the addition of the new hybrid models, the entire Chattam & Wells collection is set to retail from $1,999 to $3,999. Visit
springair.com
E.S. Kluft & Company Gives New Look To Airloom Preferred Collection By Brooke S. Pisarsky
Building on the success of its classic Aireloom Preferred Collection, E.S. Kluft & Company has updated the collection to deliver a more current look on retail floors. Sporting a new- ly designed border fabric, the freshened-up collection will be featured at the Summer Las Vegas Market. The new Pacific Plaid border offers an open windowpane check for a distinctive, upscale look that will set the eight-model collection apart in a retail showroom. The cotton border pairs well with the opulent Tencel multi-stretch, knit ticking and pops in three on-trend hues—Maritime Blue, Midnight Black and Sterling Gray.
“Our new designs go hand in hand with the California aesthetic and state of mind,” said David Binke, CEO of E.S. Kluft & Com-
pany. “The Aireloom tradition of luxury and quality revolves around ‘California Design. Handmade,’ which conjures up images of the best of a West Coast lifestyle.” Inspired by the simplicity and elegance of California living, Aireloom Preferred delivers innovative design crafted with a collection of luxurious materials. Utilizing CelsionPlus Ta- lalay Latex, micro coils and layers of premi- um high-performance foams, silk and wool, the collection also features the company’s patented Aireloom Lift that elevates and supports the body through adaptive layers of comfort. Priced to retail at $2,700 for a queen set, the Aireloom Preferred Collec- tion combines Old World craftsmanship with innovative technology to deliver an unparal- leled sleep experience. Visit
kluftmattress.com and
aireloom.com
38 Sleep Retailer / Summer 2017
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