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Product Focus


The Problem Solving Powers of Performance Materials


By Brooke S. Pisarsky Amidst the electronic glow of daily life, we often associate technology with apps and devices. However, bedding manufacturers have been incorporating technological advancement into the materials of their latest sleep products. And while the technology itself isn’t always easily visible, the effects are tangible. From copper, Tencel and Celliant to exclusive proprietary technologies, manufacturers are crafting products that benefit consumers’ health in very real ways. Retailers can take advantage of the selling power of these performance materials, offering their customers unique problem-solvers for a variety of complaints. Whether delivering temperature regulation, moisture management, breathability, anti-inflammatory properties or maximum recovery, these smart components work hard every night to make sleep more effective and improve well-being. Today’s leading retailers can leverage the sleep-solution potential of performance materials, helping consumers to unplug and recharge.


1 SHEEX The brainchild of two elite ath- letes and coaches, SHEEX was created specifically


to address


the sleep needs of active peo- ple. The company’s SLEEPFIT technology breathes 50% better


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than traditional cotton sheeting, remaining cooler to the touch and more effectively transferring body heat. Incorporating propri- etary performance “DNA,” the SHEEX ORIGINAL PERFOR- MANCE collection provides an exhaustive array of recovery products including bedding, com- forters and pillows, as well as mattress pads and toppers—all working to promote airflow, trans-


port moisture and regulate the body’s temperature. In addition to its ORIGINAL PERFORMANCE line, SHEEX also offers several other performance collections, among them ICED COMFORT— using TENCEL lyocell fibers for improved moisture absorption, increased anti-microbial proper- ties and a cooling feel; and Lux- ury Copper—similar in feel to the ORIGINAL sheets, but integrat- ing PRO+IONIC copper technol- ogy that naturally reduces odors and may assist with detoxification of the body. Utilizing the most advanced fabric and fill technol- ogies combined with an ultra-soft hand feel, all of SHEEX’s perfor- mance products deliver a more restorative sleep experience.


20 Sleep Retailer / Summer 2017 2 BEDGEAR


Building its business around the central idea of nighttime recov- ery, BEDGEAR has developed numerous patented technologies that encourage deeper, more re- storative sleep. BEDGEAR takes its technology seriously, creating a standard against which each of its products is assessed to evaluate airflow in the company’s trade- marked CFM (cubic feet per min- ute) measurement. Only once a product has scored a minimum of 100 CFM is it considered worthy enough to be included in the com- pany’s elite PERFORMANCE line of recovery products that feature advanced materials


conducive


to healthier, more efficient sleep. Ver-Tex fabric technology provides instant heat deflection while re- maining cool to the touch, allowing the body’s natural temperature to drop to its ideal sleeping tempera- ture. Air-X ventilated panels keep air flowing, moving heat away from the head, neck and shoul- ders while maintaining ambient air temperatures. The durable chan- nel-weave of BEDGEAR’s Dri-Tec fabric acts as an airflow manage- ment, moisture transport and heat dissipation system. These various performance textiles work in dif- ferent ways to wick away moisture and remove heat, keeping sleep- ers both dry and cool throughout the night while also reducing toss- ing and turning, resulting in maxi- mum recovery.


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