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MARKETING


Blu Sleep Introduces New Pillow Merchandising And Delivery Program


By Brooke S. Pisarsky Blu Sleep Products is making selecting a pillow easier with the national launch of its “Choose the Perfect Pillow” point-of-purchase display and quick-ship program. The system uses dy- namic graphics to explain each pillow’s con- struction and the benefits, as well as information that consumers can use to choose a pillow that adapts to their body type and sleeping position. The “Choose the Perfect Pillow” system uses simple guides such as shoulder width, body type and falling asleep position to help retailers fit each customer with their per- fect pillow. Answers to two basic questions will calculate a number that will match one of the pillows on the display. While retailers


can select from Blu Sleep’s wide portfolio of product, the new program typically features the company’s five best sellers: Aqua Gel, Ice Gel, Bio Aloe, Vitality and Vibrance. Offered in standard, queen, and king sizes, Blu Sleep pillows retail from $99 to $159. Every order placed is available to ship within 24 hours. “Sleeping on the right pillow can make the


difference between waking up refreshed or waking up sluggish. Yet so many people go to bed each night with a pillow that does not adapt to their body type and sleeping posi- tion,” said Blu Sleep Vice President Elizabeth Dell’Accio. “We developed new POP to help both the consumer and retailer simplify and take the stress out of choosing a pillow.”


The company successfully tested the pro- gram last year in select markets. After receiv- ing positive feedback from its retail partners and consumers, Blu Sleep Products is now making the POP available nationwide. Visit blusleepproducts.com


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