Clarins recently launched its first day spa in Russia with the Clarins Skin Spa at Rive Gauche Sharm in St Petersburg
staff skills and expertise. Too many projects skim on spending on people and yet have high expectations, which then can’t be met. We have very loyal associates and it’s important our partner treat its staff well and we can trust them to do so.
What does Clarins offer spas? Morgan: Clarins started out with day spas 60 years ago and has grown in spa and retail channels since, so we understand what it takes to operate a spa and we share this know how with our partners. In addition to our own special Clarins
method based on pressing and draining, offering personalised treatments and coming with professional products, we also design signature treatments for our partners. One of our main assets is that people
trust our products - they are safe and deliver the results they promise. We find referral is a big strength for us and women of all ages recommend Clarins because they use our products and trust our brand. Clarins is one of the world’s top skincare
brands and our track record of success with our existing hotel partners proves that the Clarins name and brand strongly benefits their spa profitability.
What are your bestselling ranges? n Prisca: Aroma-Phyto Beauty
Care combines aromatherapy and phytotherapy for the face and body and
has become a legendary brand icon. n Clarins treatment fragrance collection combine the uplifting action and fragrance of plants, of which Eau Dynamisante is the most celebrated since 1987, with a
product sold every 25 seconds worldwide. n Advanced Age Defense is a pioneering skin care line symbolic
One of our main assets is that people
trust our products - they are safe and deliver the results they promise
expertise in all aspects of spa - financial planning, spa set up and architecture, pre-opening, menu development, assistance with recruitment, staff training and ongoing education, product merchandising and retail expertise, personalised marketing activities and PR events. Importantly, Clarins Spa partners benefit from our brand notoriety and the spa is able to command authority based on the Clarins name it is associated with.
Clarins makeup is used strategically in treatments and contains skincare benefits as well as colour
of Clarins’ on-going innovation. n Double Serum is our newest hit
and combines hydrosoluble and liposoluble anti-ageing ingredients
in two separate formulas. n ClarinsMen is also popular and uses an innovative energising complex that combines bison grass, galangal and purslane.
What support do you offer spas? Morgan: The project team gets consistent support right from the early design stage, from both the international spa division and the local Clarins team. We share our
How does the Clarins family legacy impact the modern business and your approach? Prisca: Everything Clarins is today started with one man, Jacques Courtin-Clarins - an ingenious entrepreneur. He perfected his product formulas by taking account of his clients’ questions, observations and suggestions and a very private ‘beauty dialogue’ came into being. Without the reactions of women to inspire reflection and innovation, Clarins would not have been Clarins. His sons, Christian and Olivier Courtin-Clarins, took up the story of Clarins with the same enthusiasm and I have been involved since 2013. We’ve always had a clear, dynamic
vision to be an effective beauty brand that contributes to our customer’s wellbeing, harmony and happiness. l
©CYBERTREK 2015
spabusiness.com issue 3 2015 87
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126