MCeutic is Thalgo’s first cosmeceutical brand, which will enable facilities to attract a whole new set of customers
“MCeutic will also enable Thalgo to further expand its customer base by providing an attractive solution for the medi-spa market”
Until now, Thalgo has been known as quite a general skincare brand, but we’re increasingly taking steps to become much more customised and targeted at different customer segments with their varying skin and beauty needs. Spa and salon visitors are looking
for real results and, just like iBeauty, MCeutic is a value-added offer that can help our clients attract a whole new set of customers by using this scientific and dermatological approach to skincare. The MCeutic range can be delivered as
a tailored course of treatments which may include a renovating peel, interventions using oxygen and powerful marine ingredients, as well as corrective measures depending upon the skin’s needs. MCeutic will also enable Thalgo
to further expand its customer base by providing an attractive solution for the medi-spa market.
You also mentioned an imminent rebrand for Thalgo? Yes we’ll be repackaging the whole of the Thalgo product range starting from the end of 2015. We aim to reposition Thalgo, moving it from the medium-to high range into the premium brand segment.
However, that does not mean that it
will cost the end user more money, as value for money is increasingly important. We want to improve the perception of the brand’s value, not by packaging alone of course, but also by the results.
What support do you offer your clients? We offer a wide range of support and one of our main missions is to impact on the traffic of our clients’ facilities. Beauty salons and spas are generally
known to be weak in terms marketing and retail, so it’s really up to Thalgo as a brand to motivate them and show them how to do it. It’s a simple fact that more training results in more sales. We have a dedicated training facility
in Paris, as well as a new comprehensive e-learning portal. Our clients can also take part in online breakfast meetings with us where we can address any problems, discuss targets and results, and deliver more specific training.
Can you tell us about a recent partnership? We’ve recently signed a deal with the fitness chain Holmes Place in Portugal, to launch Thalgo treatments and
products into their fitness centre day spas. This is a good example of how Thalgo is working hard to move away from a general approach to products and treatments, to deliver highly tailored offers depending on the type of business. We didn’t start with our product
range, we started with the Holmes Place customers, got to understand them, really listened to their needs as exercisers and sports enthusiasts, and designed a specific collection of Thalgo products and treatments around that.
What’s the future for Thalgo? We hope to be around for another 50 years, and it will no doubt be quite different from the last 50 years! Our core focus will remain on
developing highly effective products using natural, bioactive marine ingredients, but the brand will become less generalised and more customised and technology- driven so that we can meet the changing needs of the spa and beauty marketplace.
Contact Thalgo Call: + +33(0)4 94 19 73 73 Email:
adiaz@thalgo.com Web:
www.thalgo.com
©CYBERTREK 2015
spabusiness.com issue 3 2015 75
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