SPA FORESIGHT™
FUSION MAIA DA NANG, VIETNAM
PAN-ASIAN ECONOMY 5. ASEAN MARKET
Spas in South-East Asia will start to feel the impact of the ASEAN Economic Com- munity (AEC) when it comes into eff ect in 2015. Likened to the European Union, the AEC is a single market initiative led by the Association of South-East Asian Nations
Increased competition in recruiting
We predict a rise in therapist standards when the new market comes into eff ect
(ASEAN) made up of 10 countries – Thailand, Singapore, Indonesia, Malaysia, the Philippines, Brunei, Cambodia, Laos, Myanmar (Burma) and Vietnam.
skilled therapists and managers, a rise in rival businesses, a higher need for diff er- entiation and a greater need for language skills are perceived as challenges of the AEC. But on the plus side, benefi ts will include more industry investment, higher spa and therapist standards, a wider diversity of treatments and employees with diff erent skills from other countries.
HEIGHTENED EXPERIENCES 6. ATTRACTIONS & SPA
The visitor attractions market has emerged as a multi-billion dollar sector. It’s growing fast and attracting signifi cant investment worldwide from major players in businesses such as theme parks, brandlands, muse- ums and science centres. We believe that the
technology used within the attractions industry has huge potential for use in the development of spa and wellness facilities and expect signifi cant collaborations to emerge. Innovations such as
immersive environ- ments, virtual reality, haptic technology, facial recognition software and augmented reality could all be deployed to create amazing experiences for customers within the spa and wellness industry.
Skincare company AmorePacifi c has created a visitor attraction out of its factory in South Korea
In addition, the attrac-
tions industry’s expertise in creating vivid customer journeys and high levels of engagement can also be used by spas to heighten and elevate the experi- ence being delivered. Other overlaps could
include the use of 360 degree screens and multi- media to deliver ambience or to create another layer
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to the spa experience. Early adopter, Asian
skincare fi rm AmorePacifi c has worked with theme park designer BRC Imagination Arts to create an award-win- ning factory in South Korea that mixes a spa theme and visitor attraction. We expect more to follow. Read Spa Business’
feature on AmorePacifi c:
http://lei.sr?a=i4A0g
Looking for local partners will be key
OPEN FOR BUSINESS 7. CUBA
Tourism is set to take off in Cuba as diplomatic relations with the US thaw for the fi rst time in 30 years. In April, President Obama recommended the country be taken off the US’s terrorism list, and the number of Americans who are visiting Cuba has already increased signifi cantly – by 36 per cent – since the start of the year, according to The Associated Press. While business and tourist embargoes with the US remain intact, spa investors who strike up partner- ships in the communist country now will be ahead of the game.
KKULIKOV/
SHUTTERSTOCK.COM
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