With ManageMySpa, you’ll be emailed a comprehensive revenue report
every night, so you know exactly what your business is doing, and where
ManageMySpa is particularly strong in the areas of data analytics and helping companies turn those results into targeted marketing campaigns
From this data, ManageMySpa enables
easy targeting of marketing campaigns to special segments. Instead of having to contact every outlet and get them to update their software, an owner can decide which campaigns he wants to run where and to whom, create it on our system, hit send and it’s done. It’s all automated.
We have a special set of features for
medi-spas to enable them to manage the customer journey – their medical history, what treatments they’re having, their results, etc. This can be monitored by both the business and the customer themselves. It’s one of the reasons medi-spas now represent around 30 per cent of our business, because we met a need in this market that wasn’t there before.
How does ManageMySpa answer the particular needs of the multi-site operators? When you approach 30 or 40 outlets, management of this kind of business gets very complicated, and you’ll need an extra set of features. For example, if a customer buys a gift
card at one of your centres, you want them to be able to easily redeem it at another centre. If a customer calls and can’t get an appointment, you need to be able to direct them to the closest outlet that has an opening in their schedule. If you’re a business manager or in
charge of procurement, you want to know what you have in stock at any outlet, at
any point in time and seamlessly move inventory around the network. If there are things going wrong in
your network, like too few bookings at a particular outlet, you want to know and stay on top of those problems on a daily basis. All this is possible with ManageMySpa with automated mechanisms like our alert system.
What are your other strengths? We’re particularly strong in two areas - data analytics, and the ability to translate this data into highly targeted marketing campaigns. Our analytics enable larger businesses to really understand their customer bases, spending patterns and behaviour across the whole network, not just business by business. Even today, answering the simple question of how much money did we make this month often involves four employees sitting in an office gathering revenue reports from all the businesses. With ManageMySpa, you’ll be emailed a comprehensive revenue report every night, so you know exactly what your business is doing, and where.
What customer support do you offer? As a Cloud business, we’re transparent about the daily and hourly performance of our servers in a way that no other company might dare to be. A third party company constantly monitors our servers, and anyone has free access to the data. It’s a bold move, but we believe the quality of our servers are unmatched among Cloud- based industries. We also have 24/7 in-app support integrated into the software, and of course there’s phone support too.
What about future spa trends? I think the whole notion of having a front desk at a spa has to go away. It’s an unnecessary barrier, especially in the relaxed environment of a spa. Perhaps in the future there’ll be a hostess sitting at a coffee table waiting to greet the client. Our Cloud technology enables spa
customers to fill in forms and email them ahead of their arrival. As they arrive, the therapist could be alerted on their iPad and greet the customer by name, maybe let them relax in a massage chair for a short while and then show them round. This type of personalised experience will be essential in the future, and with ManageMySpa it’s already possible.
Contact ManageMySpa Phone: +44 (20) 3355-3153 in the UK or +1 877-481-7634 in the US Email:
sales@managemyspa.com Web:
www.managemyspa.com
©CYBERTREK 2015
spabusiness.com issue 3 2015 111
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