Behrens thinks we’ll see more wellness design in spas like at Lanserhof Tegernsee, but feels wellness cities are unrealistic
Nils Behrens Managing director & CMO Lanserhof Group
C
ombining relaxation with an integrated medical approach – where the lines between wellness, medicine and
rehabilitation blur – is the biggest growth opportunity for destination spas. Spa-goers expect relaxation, but in the days to come, they’ll demand more for their money and will want to see continuing improvements in their health and wellbeing too. The challenge lies in the workforce: therapists will need more training and to be qualified to a higher degree to provide things like physiotherapy, kinesiology and chiropractic services. Another change I foresee is much
more of a focus on wellness design. Previously spas have been hidden away in the basement, but for new and emerging projects they’re now central to design. Typically, spa interiors have been inspired by traditions in Asia or Morocco, however,
“ Combining relaxation with an integrated medical approach is the biggest opportunity... But therapists will need more training ”
more modern spas are unique, minimalist spaces with personal touches. At the new Lanserhof Tegernsee which
opened in Bavaria in 2014 we placed an emphasis on wellness design elements such as panoramic views, minimalism and panoramic space. The outlook of a spa is of high importance as it enables guests to escape from their typical urban surrounds – where the office confines are replaced by views of sweeping vistas. In our daily lives we are surrounded by
constant images; from advertisements to discreet, illustrated messages. Minimalism is the answer to this as it provides a blank canvas and allows guests to focus on the most important thing: themselves. For personal relaxation, space is the greatest luxury of all and there must be enough of it to maximise wellness opportunities. That said, I don’t believe that it would be possible to build entire cities according to wellness principles – something which has sparked debate in the industry of late. Areas are becoming more crowded and in 35 years time more than 50 per cent of the population will live in a city and there will be very little space for wellness principles. This prediction is very unrealistic.
©CYBERTREK 2015
spabusiness.com issue 3 2015 57
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