WELLNESS TOURISM
Something in the air L
osinj – the Island of Vitality. This is a big claim for a small place. Yet despite its size, this 74sq km island off the west coast of Croatia packs a punch when it
comes to health and wellness. With a 120-year tradition of health
tourism, the island is renowned for its therapeutic climate and as an aromatherapy destination. Add to this its many wellness centres and programmes, walking/diving activities and healthy Mediterranean gastronomy, it’s easy to see where this confidence in specialising in restorative holidays stems from. It’s an island that invites you to “breath in, take a look, taste, touch, listen and feel Losinj”. Rarely does a destination fully live up
to its brand promise. However, on this Island of Vitality the community and the private sector are coming together – under the strategic guidance of a proactive tourism office – to deliver the message.
Terry Stevens pays a visit to
Losinj – the Island of Vitality – in Croatia to find out how its climate, aromatherapy and wellness offering underpins tourism development
It’s a genuine experience of exceptional quality. And its on this foundation that it’s planning to grow its tourism industry.
Air fair Losinj’s climate is critical to its feel good factor. It has fresh sea air with mild temperatures (ranging from 12˚C in winter to 24˚C in summer) and an average 207 days of sunshine a year. It was in the late 19th century when the
main town of Mali Losinj became known as a centre for tourism when aristocracy from Austria and Hungary came to sample its healthy air. In 1982 research on Losinj’s microclimate, by biologist Ambroz Haracic, led to its proclamation as a climatic health resort for bronchial diseases. From then on, its reputation as a place to patch up the body, de-stress and rediscover oneself was sealed. Today, many spas and wellness
Tourist offi ce president Gari Cappelli
centres still focus on respiratory wellness. The latest research from the
It’s an island that invites you to “breathe in, take a look, taste, touch and feel Losinj”
Mali Losinj is the main town. The island’s goal is to reach 3 million tourist nights by 2020
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spabusiness.com issue 3 2015 ©CYBERTREK 2015
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