news update
APSWC to ‘wind down’ industry coalition
100-person sauna opens on remote Norwegian beach The sauna is part of the SALT arts project and is likely to tour a number of other countries
A 180sq m (1,938sq ft) public sauna, billed as the world’s largest, has opened on a remote beach on an island in the Norwegian Arctic Circle as part of a cul- tural programme of art and music. Jointly built Finland-based Rintala-
Egertsson architects and designer Joar Nango, the glass-fronted Agora Sauna holds over 100 people and looks out onto the Norwegian Sea. It has its own bar and bespoke music by local artist Biosphere. Located in Sandhornøya, the Agora Sauna is part of a unique, moveable cultural plat-
form called SALT, which aims to bring together art, architecture, music and food in the Arctic landscape. The amphitheatre-style seating of the sauna means the space will also be used for talks and performances. Originally intended as temporary instal-
lation, the sauna and SALT project is likely to remain open until September 2016. After that, the idea is to tour the north- ernmost parts of the world, making stops in Greenland, Iceland, the Faroe Islands, Ireland, Scotland, Spitsbergen and Alaska. Read more:
http://lei.sr?a=k6E7B_B
The board of the Asia Pacific Spa & Wellness Coalition has agreed “to wind down the activities of the coa- lition with an objective to fully close or integrate into an existing industry representative body,” according to a statement from the organisation. Rhett Pickering, chair of the APSWC told Spa Business that the voluntary commitments and reduced numbers of the board made the workload challenging. He empha- sised that no decision has been made yet, but a number of scenar- ios are being considered. He says: “One option is to invite members from the spa and wellness industry to join the board, bring- ing new energy. Another option is to look at our peer networks and find a synergy with another association body... But no direction has been decided at this time.”
Read more:
http://lei.sr?a=p2X2w_B
Hilton refreshes and evolves in-house spa brand Eforea
Hilton is evolving its Eforea spa brand after five years with a reengineered treatment menu, logo and the option of including fitness if the market demands it. Instead of having set suppliers and ther-
apies, the refreshed Eforea enables global locations to choose products and services right for their market. “We don’t want any two of our spas to have the same menus – every location should be different,” says Ryan Crabbe, senior director of global well- ness, Hilton Worldwide. That said, the company is still looking for consistency in line with its mission (and tagline) of “emerging brighter.” As such, it’s introduced three powerful mini Journey Enhancements, which com- bine elements of healing techniques from
Unilever buys into pro skincare
Unilever acquiring Dermalogica and Murad
Unilever is making a move in the professional beauty market with the buyout of two spa skincare brands: Dermalogica and Murad.
There are 22 Eforea spas around the world
around the world with relaxation. They each last 25 minutes and target specific parts of the body – the feet; head and face; or shoulder, neck and scalp. There are currently 22 Eforea spas globally and 42 more in the pipeline. Read more:
http://lei.sr?a=P3D9J_B
The acquisition announcements came within a week of each other, and are the third and fourth skin- care takeovers for the conglomerate in 2015. Unilever also acquired con- sumer-facing firms Kate Somerville Skincare and Ren earlier this year. Based in the UK, Unilever supplies
food, home and personal care prod- ucts in more than 190 countries. Read more:
http://lei.sr?a=Z9A9j_B
©CYBERTREK 2015
spabusiness.com issue 3 2015 23
SALT SAUNA, BODØ, NORWAY, ©MARTIN LOSVIK, COURTESY
SALTED.NO
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