COMPANY PROFILE
ManageMySpa CEO Sudheer Koneru explains how a move from enterprise technology into spa
software resulted in the creation of a powerful system that’s helping wellness facilities run, grow and market their business in a fully integrated and automated way
What’s your background in the tech industry? It’s in the development of enterprise software for large corporations. I worked for Microsoft for 8 years and quit in 2000. I started a new company in Seattle with two former Microsoft colleagues, and over the next 9 years we built that company - Sumtotal Systems – into a leader in the field of enterprise software, with $100m annual revenue.
How did you move from there into the spa software marketplace? I’d taken a break from the tech industry and returned to India. A few years earlier, I’d made an investment there in a chain of fitness centres, spas and salons, which was focused on the higher end of the market and was doing very well. When the person who’d been running
the company returned to the US, I happened to be free and thought I’d have a go at running the business. So for the next year and a half I had exposure to this industry, and really got to know about the operational challenges these types of businesses faced.
I felt the larger chains
were not being well served and wanted to create
something tailored for them which would have a real impact on easing
their business operations and growing revenue
What was your goal in creating ManageMySpa? Most of the spa management software around at the time was focused on single centres and had been built by people who had no expertise in creating systems for multi-site businesses with five outlets, let alone build software for a business with 50-100 outlets. I felt the larger chains were not being well served and wanted to create something tailored for them which would have a real impact on easing their business operations and growing revenue.
How did you expand the business? We developed the software in India and focused our marketing efforts there first. We had a really strong uptake from the top tier wellness brands there because there was no other Cloud-based technology that could meet all their needs at that time. In fact, it didn’t exist anywhere. Next we expanded into South East Asia
Facility owners can access the Cloud- based software remotely, to gain a real time view of how their
business and sites are performing
(Indonesia, the Philippines, Malaysia) and the Middle East, in particular Dubai, where we work with leading spa, salon and medi-spa chains. In the past 6-12 months, we’ve expanded into Australia and the US.
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What are the core features of your software? There are the essential features that any system should have – online booking and the ability to accept payments over the phone or online, tracking those payments, an appointment book that helps the front desk meet booking goals, signing up new members, producing end of the day / month financial reports, managing loyalty programmes, etc. Because we’re a Cloud-based software,
an owner can be sitting in a cafe, open their phone or laptop and look at exactly what’s happening in their business. Likewise, their employees don’t have
to phone the front desk to find out their schedule. They can open an app, find out how many bookings they have, track their performance in terms of commissions, etc. You’ll see mobile and digital as a
consistent theme across the software. Everything from connecting a spa with their customers via their own branded app, to how we help spas market to their customers, enhance the client journey and ease operational tasks like inventory with a mobile solution for inventory counts.
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