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Wellness Hotel Aurora off ers health-focused programmes in its spa


Croatian Meteorological and Hydrological Service confirms that holiday makers tested on arrival and departure experienced significant improvement in lung function from their stay, irrespective of age, gender or habits. Director of the research,


Durdica Simicic


Dr Anamarija Margan Sulc says: “A sojourn in Losinj, especially in the autumn and spring months, could help people suffering from respiratory diseases and lead to long-term, prolonged remission by reducing expectoration, coughs and chronic lung disease, as well as the need for medication.”


Collective vision Figures from the Losinj Tourist Office show that the island attracted 263,000 tourists in 2014, staying for a total of 2.1 million nights. The majority (87 per cent) of these were made by international tourists mostly from Germany, Italy, Slovenia and Austria. Collectively, the community, residents and local businesses have agreed on a future goal of reaching a maximum capacity of 3 million tourist nights by 2020. It’s this joined-up thinking which is one


of the most praiseworthy aspects of the island’s approach to tourism development. The Tourist Office is a not-for-profit destination management and marketing


organisation and, impressively, a member of the UN World Tourism Organisation (UNWTO). Its president, Gari Cappelli, is also the mayor of Losinj and the eight board members represent key sectors of the industry. Twice a year the island’s 120 small tourism businesses, 80 larger tourism


companies as well as the community and other business representatives are invited to put forward their ideas too. Cappelli, clearly a natural leader who


knows his community well, says: “Our job at the municipality is to create the right environment for enterprise and the infrastructure to allow investors to stand a better chance of being successful. We are, therefore, all in this together. Sustainable tourism means that the community works hand in hand with the investor. It’s all about people. What’s good for the resident is good for the investor and vice versa.” Its annual budget of €1m, derived


primarily from bedroom taxes, is reinvested in infrastructure, supporting the works of the national tourist board and funds regional promotions. And while the scale of the funds is limiting, tourism office director Durdica Simicic remains positive, saying this means there’s “a greater need for partnerships and alliances, more creativity in ways of delivering projects and a real focus on ROI.”


Losinj vitality & wellness programmes


Camping Cres – Losinj offers a morning vitality walk with breathing exercises; foot reflexology for walkers; vibration massage for the chest, sun yoga and aqua aerobics. ■ www.camps-cres-losinj.com


Cappelli Tourist Agency highlights the local way of life and lifestyle, culture and gastronomy for health and vitality. ■ www.cappelli-tourist.hr


Wellness Hotel Aurora offers a junior school for breathing techniques, fragrant massage treatments and the Ilovik flower experience based on eucalyptus oil. ■ www.losinj-hotels.com


Vitality Hotel Punta has a lung rehabilitation programme for adults and children developed in conjunction with the Croatian Pulmonary Society and the Zagreb Children’s hospital. ■ www.losinj-hotels.com


Turist Tourist Agency organises Natural Medicine for Tired Lungs workshops. ■ www.island-losinj.com


©CYBERTREK 2015 spabusiness.com issue 3 2015 77


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