COMPANY PROFILE
RKF LUXURY LINEN
Founder and CEO Riadh Bouaziz talks about the development of the linen company’s revolutionary new Dreamsoft product and its uptake in leading hotels and spas worldwide
Can you tell us about your latest product, Dreamsoft? Dreamsoft is a revolutionary new material that not only looks and feels incredibly luxurious, but also has twice the lifecycle of other spa materials. For hotel and spa operators, it can also deliver between 50-60 per cent savings on laundry costs, which after staff salaries, is the biggest running expense they face. Two other relevant points: the life of the product is more or less doubled compared to other products, and the softness is more or less similar to silk for the lifetime of the product.
CEO Riadh Bouaziz
When did it launch? We launched the product exclusively at Guerlain’s new flagship beauty institute on the Champs-Elysee in Paris in late 2013. A few months after that, we started our global rollout of the product for both Guerlain and other leading clients. For example, over the past year, we’ve completed Dreamsoft projects for Guerlain in Versailles, Prague, Moscow, St Petersburg, Vienna, Amsterdam and Zurich, as well as at worldwide locations with our client Ritz-Carlton and its many hotel and spa brands.
Finely tailored Dreamsoft spa robes are fl attering to all fi gures
What’s so special about the Dreamsoft product? To begin with, it’s two fabrics in one – but that does not mean that two different layers are bonded together – it’s a single layer of fabric that keeps products extremely light and versatile. Spa robes are 100 per cent super
absorbent cotton on the inside, with ultra-light Wellsoft velour on the outside. The fabric has the look of a 600 GSM weight, whereas it’s actually only 350 GSM. This makes it very comfortable for
“It was great to fi nd such an ultra-luxurious product for our spa customers” BULGARI SPA LONDON
Bulgari Hotel London opened in May 2012, and has quickly become a magnet for wealthy clientele, whether hotel guests or residents in surrounding Knightsbridge. Spa director Shelley Hepburn says that
after sampling RKF Linen’s Dreamsoft product, the spa placed a bespoke order. She says: “Linen is the most important part of the spa – it can really make or break the experience, so it was great to fi nd such an ultra-luxurious product for our spa customers. “The RKF team came to measure up and listened carefully to all our requirements. We
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had very particular needs as all fabrics had to match the Bulgari Grey. I have to say the Dreamsoft grey has turned out much richer and deeper than our previous towels and linens, and it matches beautifully with the natural wood interiors. “There a lots of details that have made the
new Dreamsoft arrangement very special. For example, the headset on the massage table is so soft, clients never get a ring around their face after a treatment. The pillows mould perfectly into the client’s neck, and the robes are like being wrapped up in a soft, light quilt. “We have a high repeat customer rate of 70
per cent, and these clients have really noticed a diff erence in the quality of their experience.”
The Dreamsoft headset is so soft, clients never get a ring around their face
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