SPA FORESIGHT™ Archive
2014 ■ Loneliness: bad for health
■ Oil, gas and solar: global hot spots ■ Edible environments: growing interest ■ Playing with food: taste sensation ■ Neuroplasticity: there’s a thought ■ Cellular health: striking a balance ■ Robot therapists: automation ■ War zones: a new perspective ■ Fats & carbs: the new superfoods ■ 3D printing: product will be printed on-site ■ Predicting purchasing: weather channel ■ No front desk: welcoming guests ■ Spa boom in Japan: the Olympic eff ect ■ Virtual trainer: access to experts ■ Bad products: lawsuits on the horizon ■ Over nourishment: too much of a good thing ■ Circadian aware: setting the rhythm ■ Microgyms: specialist fi tness ■ Gut health: the second brain ■ Clean air & water: the basics are now a USP ■ Facial recognition: tuning in or just plain creepy? ■ Wellness cities: hubs for health
2013 ■ Fresh food deliveries: ready prepared
■ Online reviews: star performance ■ Wearable tech: Google glass ■ Death: end-of-life care ■ Emotion: engaging the heart ■ Skills register: get enlisted ■ Glute massage: the bottom line ■ More with less: getting creative ■ Delicious extras: small & powerful ■ Pop-up spas: nimble solutions ■ New allies: shared aims ■ Cellulite: female obsession ■ Home spa: personal services ■ Childhood obesity: teaching self-care ■ Mobile biometrics: expert engagement ■ Sex in spas: no longer taboo ■ Spa brands: moving into retail ■ Hand & arm massage: smartphone relief ■ Repeat business: keeping loyal ■ Africa: in sight of change ■ Variable pricing: software support ■ Last impressions: powerful recall ■ Exercise: the key to wellbeing ■ Hospital spas: provable outcomes
2012 ■ Budget spas: low cost & widespread
■ Corporate wellness: support staff ■ Education overhaul: starting from scratch ■ Deal sites: what’s next? ■ Beauty brand power: what’s in a name?
2011 ■ Express treatments: speeding up
■ Spas seduced by beauty: sitting pretty ■ Tracking & analysing spa data: number crunching ■ Location-based marketing: on the map ■ More serious skincare: face value ■ Discounting for volume deals: bulk order ■ Treatment room size: room for improvement ■ The rise of part time staff : half measures? ■ International marketing partnerships: cross country
2010 ■ Spa art: in the picture
■ Four star spas: the middle road ■ Menu engineering: fi ne tuning ■ Spa memberships: join the gang ■ Social spa-ing: lighten up ■ Spa niching: pushing boundaries ■ No appointment needed: fl exi-time ■ Online learning: surf school ■ A call for scientifi c proof: giving evidence ■ Heating up: wellness tourism; retail brands turn pro; eco-packaging; social networking
2009 ■ Spa benchmarking: measuring up ■ Beautiful view: consumer brands
explore spa potential ■ Brand diversifi cation: multiple personalities ■ Yield management: ■ making the most of it ■ Travel spas: on the move ■ Hair spa services: head fi rst ■ Net worth: marketing, gifting and booking websites ■ Diagnostic spas: testing, testing ■ Organic skincare certifi cation: setting standards ■ Radio frequency identifi cation
systems: every step you take ■ Ethical products and operations: fair play ■ Olfactory marketing: smells good ■ Getting hotter: real estate; medical tourism; sustain- ability; spas for the boys; sleep health; spa bedrooms
ABOUT THE AUTHORS Liz Terry has been writing about and analysing the global leisure industries since 1983. She’s editor of Spa Business and Spa Opportunities magazines. email:
lizterry@spabusiness.com twitter: @elizterry
Katie Barnes has a 14-year career in international spa, beauty and health media. She’s managing editor of Spa Business magazine and was launch editor of the Spa Business Handbook. email:
katiebarnes@spabusiness.com twitter: @SpaBusinessKB
©cybertrek 2015
spabusiness.com issue 3 2015 43
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