COMPANY PROFILE
Sea change for Thalgo
After 50 successful years in the professional spa and beauty industry, the Thalgo brand is as strong and as innovative as ever – and there are big plans and new directions ahead, says international director Arnaud Diaz
Thalgo recently celebrated its 50th anniversary – what’s the secret to the brand’s success? Growing a strong and competitive brand in the industry over five decades means a great deal, especially for a brand that’s delivered almost exclusively through professional beauty and wellbeing channels. Today Thalgo is in 87 countries and offers a comprehensive range of more than 260 products, excluding ongoing monthly promotions with star products. From our clients’ perspective, they
know that they can count on our loyalty, but at the same time we’re conscious there’s a risk that some of them may start to view the Thalgo brand as perhaps a little old-fashioned. Nothing could be further from the truth! Thalgo is working on reinvigorating its whole offer, creating exciting new products, repackaging, and upgrading its training resources to help its partners become more effective in their businesses and ultimately be more profitable.
What makes Thalgo products and treatments stand out? First of all, as a company that’s always used and developed active ingredients from the natural goodness of the ocean, the whole DNA of the Thalgo brand is totally solid. More and more, customers are
seeking treatments that give instant results, and this is only achievable with high quality, active products delivered by highly trained professionals.
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What are the main areas of your business? We have our core beauty treatments which we’re constantly evolving, and of course our extensive range of take-home retail products for spa and salon customers. We put a huge amount of investment
into research and development at our headquarters near Cannes, on the French Riviera, and increasingly we seek to treat from the inside out. There’s really no use in having beauty
treatments if you smoke 40 cigarettes a day and eat junk food all day long.
“The whole DNA of the Thalgo brand is totally solid”
That’s obviously going to impact on your health and accelerate the ageing process. That’s why we offer a comprehensive range of marine nutritional supplements, which can be tailored to needs such as detox, weight loss or anti-ageing. Finally, we’ve recently released our
outstanding professional treatment device, called iBeauty, and have other kinds of devices in development.
Can you tell us more about iBeauty? Our iBeauty offer combines three state-of-the art skin technologies in one easy-to-use device. Treatments are non-invasive and non-aggressive, yet deliver
The future of eff ective beauty lies in technology, and Thalgo’s iBeauty device (above) saw a large take-up by facilities just months after its launch
exceptional results. Using touchscreen programming, therapists can use sound vibrations for exfoliations and peels; sequential ultrasound for skin drainage, infusions and stimulation; and radio frequency for rejuvenation and anti-ageing treatments – all to the highest cosmetic medicine standards. We launched iBeauty in September
2014 and the response has been excellent, with almost 700 units adopted. A few years ago there might have been
resistance from therapists who believed that hands-on treatments were always best. But there’s since been a big evolution in the market, and the demand for results- driven treatments means that devices like iBeauty are now essential, and they’ll really give your business a competitive edge in the health and beauty market. We’ve made the product extremely
safe and reliable, which is why we’re happy to offer worldwide technical support for it, rather than just limit unit sales to the domestic market.
Are there any new launches planned? Yes we’ve just launched an exciting new brand called MCeutic, which is our first step into the cosmeceutical market.
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